Begin with an Attention Step that is an
Opening statement of interest: (use one or more of the following) * A rhetorical question * A startling statement * A quotation * An illustration or story * A reference to the subject * A reference to the occasion
Motivate audience interest in your subject by alluding to: (use one or more of the following) * The practical value of the information for your audience * A reason to listen * The audience’s sense of curiosity * Establish your credibility by: * Alluding to any first-hand experience you may have had * Alluding to sources of information you have consulted
Provide orienting material by: (use one or more of the following) * Previewing main points * Defining any technical terms that you will be using
There are potentially two kinds of needs (your speech uses one of these):
To urge a change - point out what’s wrong with present conditions
To demand preservation of present conditions - point out the danger of a change
The Need Step is developed by:
Illustration: Tell of one or more incidents to illustrate the need
Ramifications: Employ as many additional facts, examples, and quotations as are required to make the need convincingly impressive.
Pointing: Show its importance to the individuals in the audience.
Satisfaction Step presents a solution.
The Satisfaction Step is developed by (use one or more of the following):
Statement of solution: a brief statement of the attitude, belief, or action you wish the audience to adopt. Explanation: Make sure that your proposal is understood.
Theoretical demonstration: show how the solution logically and adequately meets the need pointed out in the need step, point-by-point!
Practical experience: actual examples showing where this proposal has worked effectively or where the belief has proven correct.
Meeting objections: forestall opposition by