Persuasive Advertisement Analysis

Topics: Credit score, Credit, Credit history Pages: 5 (1826 words) Published: October 23, 2012
Danielle DiCapua
Persuasive Advertisement Analysis
In order to have a successful product, you need two major components, a good quality item and endless advertising. is one of many promotional advertisements seen on a day-to-day basis throughout our nation. Experian, one of the United States’ major Credit Bureaus created in 2004. Advertisements for are all over the nation: on billboards, magazines, online, and in television commercials. Currently in the United States there are 9 different commercials for circulating on numerous channels daily. In these advertisements there are usually three men singing a different jingle about and what the website can offer many consumers. The advertisement offers anyone the chance to go online and check his or her credit report for free. Every commercial shows a different scenario about how having a poor credit score can affect your life. They also state that having a low credit score can cause major stress on relationships, hurt your pride, and change your quality of life; weather or not you acquire a good job and being able to purchase quality goods. These upbeat jingles provide the message that before making any life-changing decisions or large purchases, you should go online and check your credit scores first. Each commercial for has its own theme and jingle to go along with it. Jingles are a great way to promote a product. Commercials with jingles are usually more interesting than ones without. By having a catchy melody, jingles also give the consumer the chance to relate back to the product after time has passed rather than struggle to remember a short catchphrase or slogan. One of the commercials jingle begin with “My mother always told me, dress for the job you want. So why am I dressed up like a pirate in this restaurant? It’s all because some hacker stole my identity. Now I’m here ever evening selling chowder and ice tea. Should have gone to FREE-CREDIT-REPORT-DOT-COM…” The commercials for are 30 seconds long and have actors singing the multiple reasons why people should visit their website and check their credit report. Each jingle has a catchy beat rhythm, with lyrics that are humorous and rhyme. The same three actors star in all 9 commercials. The actors give the illusion that these commercials are informative and a great opportunity to help raise your credit score; while at the same time seeming to be upbeat and happy while singing their songs. Though these commercials include some positive information, they are actually filled with negative lyrics and false accusations. The commercials offer many positive and negative reasons to sign up and check your credit score. There are 9 different themed commercials: * Pirates

* New Bike
* Married my Dream Girl

* Rock-star
* New Car
* Cowboys in Reno

* New Phone
* Rollercoaster
* Renaissance Fair
In each of these commercials the consumers are swayed to visit the website by giving them the opportunity to learn “valuable” knowledge about their credit scores for free. The advertisement offers free secure monitoring of credit scores, email alerts about recent credit activity, and prevention of identity theft. The main themes of these commercials are mostly negative. They try to guilt you into using their product. The commercials show examples of what would happen if you were to have bad credit. They explain that before making any major purchase all businesses will check for good credit. For example, if you were to buy a house and had bad credit, you would not be able to take out a loan to afford that new home. One commercial shows the three men driving around in an old, rusty, damaged car due to the fact that they had a low credit score and couldn’t afford a quality vehicle. Another commercial shows the three...
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