Persuasion Rhetorical Analysis

When someone advertised something and conveys messages to urge people to buy certain products or tell people that one product or services are better than another, it means that they try to persuade us. Persuasion is a form of social influence that can be defined as a process by which a person changes his or her behavior and attitudes because he or she had been influenced by the communications from other people. Persuasion is a truly influential and powerful force in our everyday life as people try to persuade us everyday. Political candidate also uses persuasion to make us vote for them. When we believe the message that is convey to us, and we realized that it is not coerced upon us, it is education, and if we do not believe in the message, it is propaganda.
Sometimes when we are watching an advertisement, we are stimulated by the message being conveyed by the advertisement. However, sometimes we do not care about the content of the message that is being delivered, instead, we start to focus on the communicators’ appearance and presence. There are two different routes to effective and successful persuasion being discussed under the elaboration
It happens when the people who received the persuasive messages elaborate on the messages that he or she received, listens carefully and start to think about the logic and lucidity behind the message. While, peripheral route is when the person that being exposed to the persuasive message being influenced by the superficial cues presented. It happens when people do not elaborate the message received, but they are swayed by the external qualities that are unimportant to the messages. There are also some key elements of persuasion. The key elements are, who is delivering the messages, how the message being delivered, what are the mediums used to deliver the persuasive message and also to whom the message are