Persuasion Is Powerful Research Paper
Running head:PERSUASION 1
Persuasion Is Powerful
Tameka James
PSY301
Jennifer Weniger
Persuasion 2
While many people have no joy in selling, everyone has found himself or herself having to persuade someone at one point in their life. Being a powerful persuader is not just the job of a salesperson but it’s a national process. You may try to persuade your child to study by informing them of the consequences of not studying. You may try to persuade your spouse to take classes for their alcohol abuse. Persuasion is natural for some and a process for others, but in doing so there are certain attributes, characteristics, and steps needed to be good at persuading.
When I worked in the sales field …show more content…
Persuasion is the result of both cognitive and affective processes. Rational appeal uses logical arguments and factual evidence to persuade a person. Factual evidence can be in the form of statistics or personal testimonies. Individuals are persuaded by stories if the stories are good even when arguments are weak. In a rational appeal, only strong arguments lead to attitude change (Escalas, 2007). People presented with personal narrative of a health risk viewed themselves as being more at risk and said they were more likely to get tested than those presented with statistical information (deWit, Das, & Vet, 2008). For a person who smokes, the commercial that has the lady with the trachea in her throat explaining the reason she has it because she smoked has a very powerful message, because it not only tells her story it shows her story. When I first saw the commercial I wanted to quit smoking in that moment, but it is …show more content…
According to William McGuire (1968) In order for a message to be considered persuasive, the individual must both be receptive to the message and yield to it. People that have low self-esteem are likely to be yielding but lack receptivity and less likely to pay attention and remember what the message is saying. This is reversed with people that have high self-esteem. One model that brings together persuader, message, and audience variables is the elaboration likelihood model (Petty & Cacioppo, 1986). According to this model, people differ in their motivation and ability to process a persuasive message. When people are motivated and able to process a message, they will take more time to think about and evaluate the message. This is saying that people tend to analyze and process information better when it’s important to
Persuasion Is Powerful
Tameka James
PSY301
Jennifer Weniger
Persuasion 2
While many people have no joy in selling, everyone has found himself or herself having to persuade someone at one point in their life. Being a powerful persuader is not just the job of a salesperson but it’s a national process. You may try to persuade your child to study by informing them of the consequences of not studying. You may try to persuade your spouse to take classes for their alcohol abuse. Persuasion is natural for some and a process for others, but in doing so there are certain attributes, characteristics, and steps needed to be good at persuading.
When I worked in the sales field …show more content…
Persuasion is the result of both cognitive and affective processes. Rational appeal uses logical arguments and factual evidence to persuade a person. Factual evidence can be in the form of statistics or personal testimonies. Individuals are persuaded by stories if the stories are good even when arguments are weak. In a rational appeal, only strong arguments lead to attitude change (Escalas, 2007). People presented with personal narrative of a health risk viewed themselves as being more at risk and said they were more likely to get tested than those presented with statistical information (deWit, Das, & Vet, 2008). For a person who smokes, the commercial that has the lady with the trachea in her throat explaining the reason she has it because she smoked has a very powerful message, because it not only tells her story it shows her story. When I first saw the commercial I wanted to quit smoking in that moment, but it is …show more content…
According to William McGuire (1968) In order for a message to be considered persuasive, the individual must both be receptive to the message and yield to it. People that have low self-esteem are likely to be yielding but lack receptivity and less likely to pay attention and remember what the message is saying. This is reversed with people that have high self-esteem. One model that brings together persuader, message, and audience variables is the elaboration likelihood model (Petty & Cacioppo, 1986). According to this model, people differ in their motivation and ability to process a persuasive message. When people are motivated and able to process a message, they will take more time to think about and evaluate the message. This is saying that people tend to analyze and process information better when it’s important to