By Michael Lee
One of the more powerful influence techniques is persuasion in advertising. Perhaps it has something to do with the fact that everyone knows the nature of advertisements, which is why even the most direct advertising slogan is excusable and even effective to consumers.
However, it's not just a case of telling people to buy this or use this, and then cite reasons. Persuasion in advertising is not that brash. Some might even go far as to say it is an art. Well, like art, you have to look at it from different angles.
Below are some tips that will help you become more successful in the field of advertising.
Know Your Audience.
This is the basic rule when it comes to persuasion in advertising. No matter how enticing the woman in a poster for a liquor brand might be, it's not going to work if your target audience is composed of straight women. They just won't go for that. The same logic applies to when you're catering for the rich and the poor. You have to study your target group in order to come up with the most suitable ad campaign.
Keep Yourself Updated.
Watching the news can prove to be a very effective mode of persuasion in advertising. By keeping yourself tuned into what is happening globally and locally, you are able to put your brand or your client into context with your target market.
For example, if you're assigned to come up with an ad for vitamins and the rainy season has arrived, you can use the weather to convince your market that they need vitamins.
Persuasion in advertising can be as direct or indirect as you want it to be. Some brands have even been known to make use of certain celebrities to actually tell people to support a certain brand. Whichever road you choose to take, it is very important to take note of your target market (because they're the ones you're supposed to convince) and take advantage of current events to help you do it.