1. Discuss the responsibilities of a manager.
The various responsibilities of a manager are framed as a Structure below: a) Responsibility Towards Customers
b) Responsibility Towards Shareholders
c) Responsibility Towards Employees
d) Responsibility Towards Suppliers
e) Responsibility Towards Distributors and Retailers
f) Responsibility Towards Industry and Competition
g) Responsibility Towards Union
h) Responsibility Towards Government
i) Responsibility Towards Society
A firm is a social institution. Its very existence is dependent upon its harmonious relationships with various segments of the society. This harmonious relationship emanates from the firms positive responsiveness to the various segments and its closely associated with the tasks a manager is expected to perform. The process of evolving this mutual relationship between firms and various interest groups begins by acknowledging the existence of the responsibilities of a manager. These responsibilities are towards customers, shareholders, employees, suppliers, distributors and retailers, competitors, unions, government and society.
a) RESPONSIBILITY TOWARDS CUSTOMERS:
The manager must always remember that the customer comes first. The starting point for the business firm is an understanding of the needs of the customer, and the firm’s foremost responsibility is towards the customer. A firm’s responsibility towards its customer is in terms of ensuring that the desired quality of product at a reasonable price is made easily available to the customers. Product quality is of the utmost concern and covers dimensions of product design, materials used in production, safety, purity, hygiene and aesthetic appeal. The quality of spices is measured in terms of its purity, fragrance, freshness, cleanliness and color. In case of a car the quality refers to its fuel-efficiency, maximum speed at which it can run, reliability and trouble-free working of the engine, efficiency of its brakes, steadiness of the body, comfortable sitting space, commodious boot for keeping luggage, fitted-in air conditioner, stereo system, foam seat covers, etc. The list is endless. This is because quality means different things to different people. For a professional racing driver the car’s ability to accelerate to the maximum speed in the shortest possible time is probably the most important indicator of quality. In contrast a man buying a car for his family would give more importance to factors such as spacious seating and luggage keeping facility, sturdiness of the body and the engine’s fuel-efficiency, availability of spares and servicing facility, etc. Connotations of quality vary not only from one individual to another but also from society to society because of different social, cultural and economic values. In most European, American and Japanese cars, features such as safety-belts, air conditioning, stereo systems, radio, clock, carpeted floors, upholstered seats are standard features. In India these are considered super-luxuries. Here were may think of Maruti which markets two models of its cars, ordinary and deluxe with all these additional features. In India durability is a very important ingredient of quality. When we buy consumer durable products such as pressure cooker, sewing machine, bicycle, refrigerator, air conditioner, typewriter or even clothes, and furniture we expect them to last for 10 to 15 years if not more. The longer the product works or lasts, the better is its quality in our perception. In contrast, people in the developed countries discard even a perfectly functioning product in favor of a new one as soon as it is possible. In attempting to provide the best quality product the manager must always remember that quality is perceived in relation to the price of the product. Your company may spend a fortune in producing the best quality product, but if it is priced significantly higher than the accepted price you will not be able to...
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