personality and self-concept in consumer behaviour

INTRODUCTION
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Research Problem
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Purpose of Problem/Study
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Research Objective
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RESEARCH METHOD (Problems Findings & Fixing)
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Sources
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Methods of Data
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Subjects
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LIMITATIONS
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RESULTS OF STUDY
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RECOMMENDATIONS
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CONCLUSION (Summarise key findings & their significance)
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References

“pick one up now, you deserve an indulgence”
Id conceptualised as a ‘warehouse’ of primitive and impulsive drives – basic physiological needs such as thirst hunger and sex – for which the individual seeks immediate satisfaction without concern for the specific means of satisfaction. The id operates on the pleasure principle; it acts to avoid pain and maximise immediate pleasure.
Superego is conceptualised as the individual’s internal expression of society’s moral and ethical codes of conduct. The superego defines what is right and good by internalising the values of society. The superego’s role is to see that the individual satisfies needs in a socially acceptable fashion. Thus, the superego is a kind of ‘brake’ that restrains or inhibits the impulsive forces of the id.
Ego is the individual’s conscious control. It functions as an internal monitor that attempts to balance the impulsive demands of the id and the sociocultural constraints of the superego. Seeking to balance the impulse, with slogans stating ‘a rare opportunity to experience the exhilaration’ and ‘requires a passion for performance to stay out in front in a fast paced world’; it also emphasises a balance via specific functional attributes of the product. Through learning and experience, the ego develops the individual’s capabilities of realistic thinking.

http://en.wikipedia.org/wiki/Id,_ego_and_super-ego#cite_note-18

http://en.wikipedia.org/wiki/The_Self-Discrepancy_Theory

http://en.wikipedia.org/wiki/User_innovation

http://www.jstor.org/discover/10.2307/3151897?uid=2&uid=4&sid=21103344152677

References: “pick one up now, you deserve an indulgence” Id conceptualised as a ‘warehouse’ of primitive and impulsive drives – basic physiological needs such as thirst hunger and sex – for which the individual seeks immediate satisfaction without concern for the specific means of satisfaction. The id operates on the pleasure principle; it acts to avoid pain and maximise immediate pleasure. Superego is conceptualised as the individual’s internal expression of society’s moral and ethical codes of conduct. The superego defines what is right and good by internalising the values of society. The superego’s role is to see that the individual satisfies needs in a socially acceptable fashion. Thus, the superego is a kind of ‘brake’ that restrains or inhibits the impulsive forces of the id. Ego is the individual’s conscious control. It functions as an internal monitor that attempts to balance the impulsive demands of the id and the sociocultural constraints of the superego. Seeking to balance the impulse, with slogans stating ‘a rare opportunity to experience the exhilaration’ and ‘requires a passion for performance to stay out in front in a fast paced world’; it also emphasises a balance via specific functional attributes of the product. Through learning and experience, the ego develops the individual’s capabilities of realistic thinking. http://en.wikipedia.org/wiki/Id,_ego_and_super-ego#cite_note-18 http://en.wikipedia.org/wiki/The_Self-Discrepancy_Theory http://en.wikipedia.org/wiki/User_innovation http://www.jstor.org/discover/10.2307/3151897?uid=2&uid=4&sid=21103344152677