Alsua, C. ( 2005 ). Personality and culture : Learning goals the performance of global firms . International Journal of Knowledge, Culture and Change Management, 4 pp. 460-465. (AR95)
Goals and Performance of Global Firms
Carlos J. Alsua Associate Professor of Business Administration (Management) College of Business and Public Policy University of Alaska Anchorage Dr. Alsua’s research interests include developing markets, cross-cultural issues, goal orientation, leadership and intrinsic motivation in an international context, and the implementation of quality-related business practices in developing economies. He has worked as a consultant for several organizations and institutions in the US and Latin America, including the US federal government and has started some small businesses in Western Europe.
Dr. Carlos J. Alsua Assistant Professor College of Business and Public Policy University of Alaska Anchorage 3211 Providence Drive Anchorage, AK 99504 USA Alsua@uaa.alaska.edu Phone: +1 -907-786-1947 Fax: +1-907-786-4115
Personality and Culture: Learning Goals and Their Impact on Performance of Global Firms The paper presents several hypotheses on the influence of distal factors, such as cultural dimensions, with dispositional goal orientation, and individual performance. Cultural values can influence in two ways: They can transform an individual’s disposition, and they can determine a way in expressing those dispositions. At the same time, personality and dispositional goal orientation are integrated through a hierarchy of goals where personality is associated with higher order goals (values), which affect intrinsic motivation. The link to performance is hypothesized through the impact of goal orientation. Under a performance orientation, individuals are less likely to increase effort when they encounter difficulty because they assume that if they do not possess the ability to solve the situation, an increased effort will do little to help. This lack of effort when facing challenge is likely to depress their performance. On the other hand, under a learning orientation, individuals will experience an adaptive pattern and they are more likely to increase effort when encountering difficulty and this effort is likely to increase performance. Short Description A model evaluates the influence of distal factors, such as culture on individuals´ dispositions to adopt either learning or performance goals with performance. The paper presents several hypotheses on the influence of cultural dimensions, dispositional goal orientation, and individual performance. Keywords Cultural Values Goal Orientation Organizational Behaviour Human Resources
Goals and Performance of Global Firms
Personality and Culture: Learning Goals and Their Impact on Performance of Global Firms Much research in organizational behavior has often ignored the impact of national culture on the individual (Boyacingler and Adler, 1991). This is not surprising since national culture’s influence in organizational behavior occurs at such a deep level that people are not usually aware of its influences (Triandis, 1983). For example, even though it is clear that values and goals of societies differ, most theories on work motivation have been made in the US with a US perspective (Boyacingler and Adler, 1991). This may encumber the generalizability of some of these motivation theories to a global environment because, as Hofstede (1980) affirms, even when some principles in motivation may be almost universal, the way managers implement them depend on individual differences in values and goals. These differences are determined by local conditions (Hofstede, 1980), and can be analyzed through the predominance of specific cultural dimensions. This paper contributes to fill the void of culture in many motivation theories, and considers the influence of cultural dimensions on intrinsic motivation, specifically, how cultural dimensions may influence...
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