Personal Responsibility Essay.
Internal Analysis
Market Description / Analysis
Business name: Toys “R” Us, Inc.
Warehouse location: Mississauga, Ontario, Canada
Headquarters: Toys “R” Us, Inc.
One Geoffrey Way
Wayne, New Jersey 07470 – 2030
Industry Outlook
Toys “R” Us is the world’s largest toy retailer with over 848 locations in the United States and 700 locations in 33 other countries. Toys “R” Us, Inc. currently operates the following businesses: Toys “R” Us, U.S.; Toys “R” Us, International; Babies “R” Us; toysrus.com; eToys.com; toys.com; FAO Swartz; and KB Toys.
Toys “R”Us, Inc. purpose is to supply happiness to children of all ages and a safe product for the parents. In addition to toys, the company also sells infant / toddler furniture, formula, diapers and children’s clothing.
Principle Markets
The market has been divided into 2 fields:
• Home Consumer – parents, grandparents, aunts / uncles, cousins, friends
• Public – schools, day care centers, churches, teachers
Market Segments
• Private Industry
• Public Industry
• Home
Competitors
Wal–Mart offers some of the same products at a lower cost. Wal-Mart also offers price guarantee so if another competitor offers the same product at a lower price Wal-Mart will match the price.
Target also offers some of the same products at a lower cost but not as low as Wal-Mart but less than Toys “R” Us.
Build-A-Bear allows you to create your own stuffed animal. You choose from a wide selection of animals, decide how much stuffing you want your animal to have, give it an air bath, dress it, name it and you are done. You can also have a Birthday Party at Build-A-Bear.
Legoland sells exactly that legos. You can purchase legos in a wide variety of ways from individual, to by the pound, to a set. You can have a birthday party. There is also an area that you can play with legos. Legoland also holds special
Market Description / Analysis
Business name: Toys “R” Us, Inc.
Warehouse location: Mississauga, Ontario, Canada
Headquarters: Toys “R” Us, Inc.
One Geoffrey Way
Wayne, New Jersey 07470 – 2030
Industry Outlook
Toys “R” Us is the world’s largest toy retailer with over 848 locations in the United States and 700 locations in 33 other countries. Toys “R” Us, Inc. currently operates the following businesses: Toys “R” Us, U.S.; Toys “R” Us, International; Babies “R” Us; toysrus.com; eToys.com; toys.com; FAO Swartz; and KB Toys.
Toys “R”Us, Inc. purpose is to supply happiness to children of all ages and a safe product for the parents. In addition to toys, the company also sells infant / toddler furniture, formula, diapers and children’s clothing.
Principle Markets
The market has been divided into 2 fields:
• Home Consumer – parents, grandparents, aunts / uncles, cousins, friends
• Public – schools, day care centers, churches, teachers
Market Segments
• Private Industry
• Public Industry
• Home
Competitors
Wal–Mart offers some of the same products at a lower cost. Wal-Mart also offers price guarantee so if another competitor offers the same product at a lower price Wal-Mart will match the price.
Target also offers some of the same products at a lower cost but not as low as Wal-Mart but less than Toys “R” Us.
Build-A-Bear allows you to create your own stuffed animal. You choose from a wide selection of animals, decide how much stuffing you want your animal to have, give it an air bath, dress it, name it and you are done. You can also have a Birthday Party at Build-A-Bear.
Legoland sells exactly that legos. You can purchase legos in a wide variety of ways from individual, to by the pound, to a set. You can have a birthday party. There is also an area that you can play with legos. Legoland also holds special