Start with a good business concept
Nowadays, Starbucks was successful in many countries which including Africa, North America, Oceania, South America, Asia, and Europe. Starbucks is a very successful company because it capitalized on a concept that had not existed before which is a place for people to gathering. Starbucks not a place that just for people to have a cup of coffee, it is also a centre of social for the people to exchange information, discussion, communication and also relaxation especially professionals, students or retire. It was create a third comfortable environment to those people between office or school and home Starbucks created a unique offering that was relevant and differentiated. It turned an ordinary and humble product into an extraordinary experience that customers are willing to embrace or purchase.
Think big and success.
In March 30, 1971, Starbucks opened its own first store in Seattle’s Pike Place Market, they have a big ambitions even their company is small at the time. It was made famous in 1982, almost a decade after it started.
From the beginning, Starbucks company had holds about 40 percent of specialty coffee market, anticipated growth in this category will offer the company considerable opportunity for further growth and expansion in the future. They are using slow-but-sure categories to expand their business until today become a successful business.
Create a unique experience
Starbucks has created a retail store experience that can be attractive customer, comfortable environment, and even entertaining, designed to attract customers and keep them coming back to the stores to demand. In the stores, customer can be enjoy some service which is comfortable chairs, wireless Internet connection, even a selection of music. Starbucks began offering the wireless high-speed Internet access in its stores in 2001 to enhance the experience for students, business travelers, and web surfers who take advantage of
Bibliography: 1. This Is About The Starbucks. Viewed on 27 October, 2011 Available: http://en.wikipedia.org/wiki/Starbucks 2. The Starbucks Website. Viewed on 28 October, 2011 Available: http://www.starbucks.com/search?keywords=starbucks+activities 3. The Starbucks Customer Service. Viewed on 27 October, 2011 Available: http://www.starbucksstore.com/customer-service/cs-landing,default,pg.html 4. What You Can Learn From Starbucks. Viewed on 27 October, 2011 Available: http://www.inc.com/resources/marketing/articles/20050401/starbucks.html 5. Starbucks Corporation. Viewed on 27 October, 2011 Available: http://www.mhhe.com/business/management/thompson/11e/case/starbucks-2.html