Personal Navigation Devices

Topics: Global Positioning System, Automotive navigation system, Navigation Pages: 2 (384 words) Published: October 17, 2012
Case Analysis 3- Personal Navigation Devices (PNDs)
TM 583

Why have personal navigation devices (PND) become popular? What technologies are required to facilitate the success of PNDs? PND’s are featured in both handheld and vehicle models. These devices assist the user to determine the most efficient path of travel. It can save the selections to memory. The internet updates these devices regularly with new data. GPS satellite technology can give the location of the device. Other than just giving you a point A to point B, it has become a useful tool.

Who are some of the leaders in PNDs? What are the likely factors that will contribute to winning in this marketplace?

Garmin, Magellan, TomTom and Motorola are popular. These devices have been readily adaptable to most situations. These devices have become a dependable technology for the vehicle. Saving time and giving an efficient way to conserve fuel and time. The prices have been reducing in price every year.

What will be a likely future for PNDs?

There are 114 million devices worldwide and that number is only expected to grow more. The immediate threat to this market is factory-placed navigation systems incorporated with new vehicles. Individuals are also using their mobiles as a PND. Mobile towers can triangulate their position. Smartphones can use mobile towers and GPS satellites for a location. The market for PNDs is still growing where campers, hunters and hikers are concerned. They depend almost entirely on GPS satellites.

Apply as many TCOs to PND devices as possible.

TCO A- TOMTOM has created a PND through innovation of a product that is multi-useful and dependable. The system runs on the AT&T Network. It is dependable and user-friendly to the vehicle owning public. TCO B- TOMTOM makes an effective use of its patents where their designs are concerned. TCO C- TOMTOM has created a robust navigational device that has millions of updated information. The newer devices give real-time...
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