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Personal case study reflection

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Personal case study reflection
Personal case study reflection
1. Introduction
The aim of this report is in order to analyze a personal decision making and the issues in the process of decision in a workplace with critical reflection which includes academic theories and some models. Also some reflections will be given to deal with the problems.
I worked as an accountant in a technical company which produces various Laser Cutting Machines. The machines are used in car-making, ship-building, and these kinds of markets are very potential in China. Therefore, the financial situation was great in the company. However, for expanding more markets, the company planned to produce Plasma Cutting Machines which are used in industrial machine making such as electrical cabinet production, metal manufacturing and diggers.
The company established a work team which was consisted by nine staffs from different departments and spend three months to analyze whether the new plan should be implemented, and the boss made the final decision according to the advices from the team. I was appointed as one of the members in the work team, and I took part in the team to collect the information of Plasma Cutting Machines market. The analysis showed that the new plan is valuable, and if the company produces the new machines, this would bring more increase of sales. At last, the boss decided to produce Plasma Cutting Machines to enlarge wider market.
However, because of the Engineering equipment manufacturing market downturn, the sales of new machines decreased year by year. After five years, this new plan brought a large number of losses.

2. The Normative approaches of decision making
As we know that there are two kinds of decisions which are programmed decisions and nonprogrammed decisions (Simon, 1984). It is clear that in this case, the decision is belong to nonprogrammed decisions because the decision maker must choose whether the company should produce the new machine, and it was not routine. For the decision

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