Branding is a key to the success of a business. Most people know the slogans and the Logos of all major business. Brands are promoted in lots of different ways for example branding products, and through the…
In order to succeed in business you must understand the needs and wants of new and existing customers. Branding is used to get the attention of customers and keep them coming back for more. The beginning stages of branding can be time consuming, uncomfortable and difficult. In the article titled “Red Fire Branding: Create A Hot Personal Brand And Have Customers For Life”, Arthur Liz Goodgold (2011) shares her thoughts on the importance of branding and how others perceive you based on the interactions you have with customers. Needless…
A company’s brand is the way a customer perceives them, people tend to do business with companies they are familiar with. If your branding is consistent and easy to recognise, it can help people feel more at ease purchasing your products or services.…
My personal brand is that I am super energetic in my job. When I was working as a sale assistance in a large retail store, I would always keep my mind that I need to be cheerful and energetic in doing my job, so the customers could feel my passion and caring. This can be help me to avoid those negative emotion and things, makes me to be more productive in work. I would think that is one of the most important strengths of my personal brand.…
A brand is the likeness, idea or image of a specific product or service that buyers connect with, by identifying the name, logo, slogan, or design of the entity that owns the idea or image. When the idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product, it is then considered branding. Advertising professionals work on branding not only to build brand recognition, but also to build good reputations and a set of principles to which the company should strive to maintain or exceed. Branding is an important part of Internet commerce because it companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand ("What is branding," 2012). The branding of this company will be specifically related to the transportation needs of the elderly on all levels. The logo will be a silhouette of an elderly person escorted inside a vehicle. The slogan will be “Because you have served for so many years, it’s time for us to serve you!” When functioning on branding, or building a brand, entities that are using web pages and search engine optimization have a few details to work out before being able to build a effective brand.…
I am a determined person who continuously thinks about my future and obtaining goals. I am currently attending the University of Phoenix to obtain a Bachelor of Science Degree in Business Administration. Committing to a four year course has required me to persistently focus as the courses develop. Working hard on this academic journey, I have gathered a set of very transferable skills in the business world. My goal is to make use of my various skills with a professional company. My previous work experience in various companies, as well as working with organizational teams as an administrative assistant, has made me mindful that while I can be an individual contributor and accomplish much. Working with a team often invites…
I am a 13 year Army Veteran, with commitment, loyalty, ambitious but also practical. I am continuing to learn and grow within my position. I was a supply sergeant in the military where I gained knowledge in different operating systems. I also have background in customer service from Taco Bell, numerous banks and my current employment. I believe that I’m a better employee because I’ve attained a lot of assorted skills from the different employments I have had over the years. These skills help me to work out problems resourcefully. I have always been good at working with little to no supervision. Identify 3 to 4 companies you want to work for and explain the reason why. Identify the best methods for contacting the companies and engaging those who might influence the hiring decisions.…
Branding is a unique design, sign, symbol and/or words that creates an image that identifies a product and differences from its competitors, this image then becomes associated with levels of quality and satisfaction.…
Branding is basic. Branding is essential. Building brands builds incredible value for companies and corporations.” (Goodson, 2012)…
According to Bang and Joshi (2010), the individual branding strategy involves giving different brand identity for each product or service, considering the requirements of different segments. The main aim of the individual branding strategy is to develop unique brand identity for each product or service. The strategy enables the company for positioning their products or services more effectively. Additionally, the chances of decreasing marketing reputation due to failure of products or services are very low. However, the firms have to invest additional efforts and costs for implementing and managing individual branding (Zahay and Griffin, 2010). Companies such as Coca-Cola and Unilever are mostly implementing the individual branding strategy.…
The Internet is a tool that allows any user to command his future with the click of a mouse. It has made possible connections and interconnections that grow into a wonderful web community. The Internet has revolutionized career development for personal empowerment, self-management and networking. It allows us to discover, create, communicate and maintain out personal brand for our future. The Web gives us the opportunity to promote “our brand” for ourselves by joining a social network and using our page as a billboard to advertise our talents and goals. Developing a personal brand makes us a more valuable asset, whether to the company we work for, a potential employer, or your own enterprise. This paper discusses the development and deployment of “personal branding” through appropriate social media platforms such as LinkedIn, Facebook and Twitter. It gives and insight on strategies for using social media for career advantage, privacy issues and its future outlook.…
Every morning I wake up and think of who I am and what I want to become. This keeps me on track to become what I strive to be. Looking in the mirror I notice how much I've changed over the years physically but in spirit I am the same kid I was fifteen years ago. I recite the dreams I wanted to achieve as a kid, that way I never lose sight of who I want to become and I know what my personal identity is every day. So in my opinion the worst case of personal identity is not following through what you wanted to become as a child. It is easy for the world and society to manipulate your personal identity. They want you to become the ideal person for society rather than the ideal person you perceive yourself to become. By allowing this to happen…
The employee brand is the image presented to an organization's customers and other relevant stakeholders through its employees. The employee branding process is predicated on achieving and maintaining message consistency throughout the organization. Messages emanate from various organizational sources such as the systems of organizational staffing, performance management, and compensation. Each message should reflect and reinforce the organization's desired brand image which, in turn, should be consistent with the organization's mission and values.…
Rene Lacoste and Andre Gillier founded Lacoste in France in 1933. Lacoste is a French apparel company that sells high-end clothing along with footwear, perfume, leather goods, watches, eyewear, and tennis shirts. Just recently they have introduced a new home line consisting of sheeting and towels. They started out by producing the tennis shirt and then over the years it has evolved into a major brand. They operate a large number of boutiques worldwide and are located in popular department stores as well as independent venue stores. Lacoste is available in a number of high-end shops including Neiman Marcus, Bloomingdale’s, and Macy’s. Locations include a high number of places in the United States as well at United Kingdom and Australia. The most recognizable feature about this private label is the famous green crocodile logo.…
Employer branding is the process of establishing employer identity directed at existing and potential employees, in order to differentiate the firm from its competitors (Sivertzen, Nilsen & Anja 2013). Nowadays, organizations realized that talents are scarce and recruiting the best talents will serve as a competitive advantage over competitors (Love & Singh 2011). Practicing employer branding is a must for organization to establish the favorable and desirable organizational image and identity, in order to attract and hire the best talent (Polyhart 2006; Sivertzen, Nilsen & Anja 2013).…