Perodua gearing up for stiffer competition
PERUSAHAAN Otomobil Kedua Sdn Bhd's A 1 • Another analyst expects Perodua to be ready (Perodua) nine-year dominance of the domes- jcVTlctiVSlS *° launcn a brand new model at a lower cost tic mini-car market could face stiffer com- ^•••••••••I^^B next vear wnen ^e regional motor sector is petition from the likes of Naza, Proton and ^^^^^^^^^^^^^H more liberalised. This will likely be a new Inokom, analysts say. ^••••••••••II^^B model hi the 1-litre and 1.3-litre segment. Perodua's ability to withstand competition, , „..,._ XT . . „ . ... .. . The car would be totally new in design, they -added, will depend on its marketing **\ 2005i Na2a Plans to sel1 4>°°° ^^ m platform and engine, and could be exported, strategy, strategic alliances and new models. the nrst year. . • Perodua created a whole new market seg- Naza Kia Sdn Bhd launched its Picanto in Semor Perodua executives themselves, how- ment below Ii000cc with the iaunch of the April, while Proton Holdings Bhd is expected ™eT>do not fee* threatened by the competition Kancil ^ August 1994. It later Came out with to unveil its Tiara replacement model (TRM) from these models. the Kenari and KeUsa in addition to the Rusa in November or early next year. Both will test Korean cars have proven to be strong com- van ^^ i.3-litre Kembara sports utility vethe popularity of Perodua's Kelisa and Kenari petitors, but-Perodua has its own unique ^^ models. selling proposition," Perodua sales managing Perodua's production capacity at its factory Perodua is already competing with the director Zainuddin Bahaudin said. outside Rawang, Selangor, has risen to Inokom Atos, the locally-assembled version of He said Perodua has started working on 150,000 units a year from 50,000 when it the Hyundai Atos. several measures to bring down production started out 10 years ago. Prom RM60.000 in its initial fully-imported cost by 30 per cent within three years. it has also strengthened its strategic...
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