Perodua Background

Topics: Perodua, Daihatsu, Toyota Avanza Pages: 2 (359 words) Published: September 10, 2011
The Perusahaan Otomobil Kedua Sendirian Berhad (English: Second Automobile Manufacturer Private Limited), usually abbreviated to Perodua, is Malaysia's second largest automobile manufacturer after Proton. It was established in 1992 and launched their first car, the Perodua Kancil in August 1994.[1] 'M2’ was refers to the codename which was used when the project to establish Perodua was still Top Secret. The shareholders of Perodua are UMW Corporation Sdn Bhd with 38% stake, Daihatsu Motor Co. Ltd. (20%), MBM Resources Bhd (20%), PNB Equity Resources Corporation Sdn Bhd (10%), Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%).

Perodua mainly produces minicars and superminis and therefore does not actually directly compete with Proton. They do not actually produce any in house designs or engineering for their main components (i.e. engine, transmission). Historically, Perodua cars are badge engineered from existing Daihatsu designs. Daihatsu originally held a 20% stake in Perodua, increasing this to 25% in 2001 and then to 35%.[1] In 2004, the Toyota Avanza started being assembled by Perodua in their factory in Rawang for the Malaysian market.

Perodua headquarters is located on an 138-hectare site in Sungai Choh, Rawang, Selangor Darul Ehsan. It houses among others Perodua corporate building, R&D testing laboratories and styling studio, vehicle test track, manufacturing plant, engine plant, pre-delivery inspection area, vehicle distribution stockyard and parts warehouse.

Perodua Sales Sdn Bhd (PSSB) is responsible for the sales, marketing, and distribution of

all Perodua vehicles as well as after sales service and spare parts operations.

Perodua Manufacturing Sdn Bhd (PMSB) is the company responsible for the

manufacturing of Perodua vehicles.

Perodua Engine Manufacturing Sdn Bhd (PEMSB) undertakes the assembly of the

vehicle engines and also manufacturing of selected engine component parts. Workforce

As of 30...
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