performance appraisal

Topics: Marketing, Customer service, Inventory Pages: 4 (543 words) Published: October 21, 2013
 Submission Date:02-09 2013

E-BUSINESS
ASSIGNMENT-1

Submitted to
DR.RITANJALI MAJHI
NIT Warangal,
SCHOOL OF MANAGEMENT.

Submitted by
Pravallika sistla (128944)
Kotaru Sindhu (128928)

GIFTS & CELEBRATIONS.COM

VISION:
To meet customer needs and make their special occasion a beautiful and more enjoyable moment. MISSION:
To offer products at affordable prices, so our customers receive the best for their money. COMPANY SUMMARY

Gifts & celebrations.com is proposed to be a partnership company operated by sindhu and pravallika is a newly established online store offering unique cards, gifts and bouquets for special occasions.

START-UP SUMMARY:
Total Investment Required is Rs2,00,000/-
Owners' investment from Sindhu and Pravallika is 80,000/-
Commercial loan of Rs 110,000/-, calculated at 7% for seven years. Line of credit of Rs10, 000/- to be used as necessary.

Start-upRs

Start-up Expenses
Legal 2500
Advertising & Promotion 7000
Consultants 5000
Office Supplies, Gift Wrap and Packaging 1,500
Phone line installation 500
Research and Development 10,000
Business Plan Development 1000
Salaries paid1,00,000
Total Start-up Expenses 127,500
Start-up Assets
Cash Required30,000
Start-up Inventory 20,000
Other Current Assets 12,500
Total Assets 62,500
Total Requirements 1,90,000

LOCATION:
Headquarter at Hyderabad.

MARKET SEGMENTATION:

The ideal customer we expect to serve is:
· Middle to Upper Class
· Primarily Female
· 15-40 Years of Age
· Educated
· Quality Conscious
· Value Conscious
We will attract these customers by offering unique and uncommon product selections with high responsiveness and premium quality that cant be found outside.

MARKETING PLAN:
In case of...
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