Perceptual map Car brands
MY PERCEPTUAL MAP OF
CAR BRANDS
Bonita Stuckey
Marketing-421
Jan Peterson-Instructor
PERCEPTUAL MAP – CAR BRANDS
Summary
Perceptual mapping is a technique that allows one to visualize the positioning of different brands in the market. Using perceptual maps, one can quickly compare different brands and make strategic decisions about whether or not your brand need to be repositioned. I chose to do my Perceptual Map on different Car Brands. The cars I chose are as follows:
Audi
BMW
Mercedes
Ford
Volvo
Lexus
Subaru
Mazda
Honda
Toyota
AUDI
For decades, Audi AG has played the poor cousin to Germany 's luxury-auto kingpins. Now the car maker owned by Volkswagen AG is doing what was unthinkable several years ago: It 's running neck-and-neck with BMW AG for the crown of the world 's top-selling luxury-auto maker, thanks in no small part to surging U.S. sales.
I ranked this car right up there with the BMW and the Mercedes. It just happens to be my favorite car of the moment.
BMW
YOU would have thought the BMW Group may find it tough following on from a record-breaking 2014, think again.
The car giant managed to deliver more than two million vehicles in 2014.
It seems that 2015 has got off to a good start with sales up 7 per cent compared with the same month last year.
I ranked this beauty right up there with the Audi. Very luxurious!
MERCEDES-BENZ
LAST year, Mercedes-Benz continued to be the most successful luxury automotive brand in South
East Asia and India.
Retail numbers showed that the luxury automotive brand sold more than 17,400 units last year.
What can I say? It’s a Mercedes!!!!
My top 3 luxury cars, Audi, BMW and Mercedes, ranked high.
FORD
Americans really do want to buy American brands, as long as they are competitive with the imports. Fords are more of a family car.
It’s ranked right in the middle.
VOLVO
Volvo is owned by The Ford Company is a safe and reliable car. Also, more of a family car.
Ranked like the Ford.
LEXUS
Love, love, love Lexus
CAR BRANDS
Bonita Stuckey
Marketing-421
Jan Peterson-Instructor
PERCEPTUAL MAP – CAR BRANDS
Summary
Perceptual mapping is a technique that allows one to visualize the positioning of different brands in the market. Using perceptual maps, one can quickly compare different brands and make strategic decisions about whether or not your brand need to be repositioned. I chose to do my Perceptual Map on different Car Brands. The cars I chose are as follows:
Audi
BMW
Mercedes
Ford
Volvo
Lexus
Subaru
Mazda
Honda
Toyota
AUDI
For decades, Audi AG has played the poor cousin to Germany 's luxury-auto kingpins. Now the car maker owned by Volkswagen AG is doing what was unthinkable several years ago: It 's running neck-and-neck with BMW AG for the crown of the world 's top-selling luxury-auto maker, thanks in no small part to surging U.S. sales.
I ranked this car right up there with the BMW and the Mercedes. It just happens to be my favorite car of the moment.
BMW
YOU would have thought the BMW Group may find it tough following on from a record-breaking 2014, think again.
The car giant managed to deliver more than two million vehicles in 2014.
It seems that 2015 has got off to a good start with sales up 7 per cent compared with the same month last year.
I ranked this beauty right up there with the Audi. Very luxurious!
MERCEDES-BENZ
LAST year, Mercedes-Benz continued to be the most successful luxury automotive brand in South
East Asia and India.
Retail numbers showed that the luxury automotive brand sold more than 17,400 units last year.
What can I say? It’s a Mercedes!!!!
My top 3 luxury cars, Audi, BMW and Mercedes, ranked high.
FORD
Americans really do want to buy American brands, as long as they are competitive with the imports. Fords are more of a family car.
It’s ranked right in the middle.
VOLVO
Volvo is owned by The Ford Company is a safe and reliable car. Also, more of a family car.
Ranked like the Ford.
LEXUS
Love, love, love Lexus
References: Wall Street Journal - Car Brands. (2014). Retrieved from http://www.Procrest LLC Car Brands, Logos and Names. (2011). Retrieved from http://www.car brands, logos and names.com