PERCEPTION ON OUTDOOR ADVERTISEMENTS USED IN PROMOTING ECOTOURISM IN TANAY, RIZAL

Topics: Advertising Pages: 5 (1709 words) Published: October 22, 2014
Methodology The researchers used purposive sampling technique wherein, there were 61 respondents. They used survey questionnaire as the data gathering instrument. The researchers used frequency and percentage, ranking scale, weighted mean and the Pearson Correlation Analysis to know if there was significant relationship between the demographic profile (age and gender) of the respondents and their perception on the outdoor advertisements of Tanay, Rizal. Findings There was a total number of 61 respondents. Majority of the respondents ages were between 17-21 years old, with a frequency of 19 or 31.1. The respondents of the study were mostly males with the frequency of 36 or 59. When the respondents were asked on how often they see the existing outdoor advertisements, majority of them answered very often. The respondents ranked tarpaulin as the type of outdoor advertisement that can be easily recalled. The respondents perception on the outdoor advertisements in terms of message content had an interpretation of Undecided. While in terms of attractiveness and visibility, the interpretations were both Agree. The researchers used Pearson Correlation Analysis using SPSS in computing the significant relationship between the respondents age and their perception on the outdoor advertisements of Tanay, Rizal. The results showed that age has significant relationship with the respondents perception on the message that age has significant relationship with the respondents perception on the message content of the outdoor advertisements and age has no significant relationship with the perception on the attractiveness and visibility of the outdoor advertisements. The respondents gender has no significant relationship with the perception on the message content, attractiveness and visibility of the outdoor advertisements used in promoting ecotourism in Tanay, Rizal. The respondents frequency of seeing the existing outdoor advertisements has significant relationship with the respondents perception on the outdoor advertisements used in promoting ecotourism in Tanay, Rizal. Conclusion From the results of the study, the following conclusions were made (1) The tourists in Daranak Falls were both male and female mostly young respondents aged 17 21. (2) The existing outdoor advertisement of Tanay, Rizal is often seen by the respondent that is appropriate to its location. (3) The respondents could easily recall the tarpaulin as the type of outdoor advertisements in Tanay, Rizal. (4) The respondents had an interpretation of undecided or satisfactory on the existing outdoor advertis advertisements in Tanay, Rizal. (4) The respondents had an interpretation of undecided or satisfactory on the existing outdoor advertisements of Tanay, Rizal in terms of message content. (5) The respondents had an interpretation of agree or effective on the existing outdoor advertisements in terms of attractiveness and visibility. (6) The respondents age has significant relationship with the perception on the outdoor advertisements used in promoting ecotourism in Tanay, Rizal in terms of message content. (7) The respondents age has no significant relationship with the perception on the outdoor advertisements used in promoting ecotourism in Tanay, Rizal in terms of attractiveness and visibility. (8) The respondents gender has no significant relationship with the perception on the outdoor advertisements used in promoting ecotourism in Tanay, Rizal in terms of message content, attractiveness and visibility. (9) The respondents frequency of seeing the outdoor advertisements has significant relationship with their perception on the outdoor advertisements used in promoting ecotourism in Tanay, Rizal in terms of message content, attractiveness and visibility. Recommendation The following recommendations are hereby proposed to (1) Since few respondents seen the existing outdoor advertisements of Tanay, Rizal very often, Tanay, Rizal should add more outdoor advertisements...
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