Perceived Value on Aec
Assumption University
Thailand’s perceived value on aec
By
Group 2 SECTION 412
1. ID 2. ID 3. ID 4. ID 5. ID 6. ID 7. ID
Submitted to
Ajarn Chanita S.
A Final Report for MGT 3940: Business Research methods
Martin de Tours School of Management
Assumption University
Bangkok, Thailand
September, 2012
EXECUTIVE SUMMARY
This research would like to answer the research problem about the factors that affected word of mouth toward TV Channel 3 among ABAC students. There are 5 research objectives of this research. First, this research will study about word of mouth toward TV Channel 3. Second, this research will determine effects of perception on news program, perception on drama, quality of staff, quality of signal, and corporate social responsibility towards word of mouth of TV Channel 3. Third, this research will determine the level of word of mouth on TV Channel 3. Fourth, this research will study the important factor that effect word of mouth towards TV Channel 3. Finally, this research will study the difference in word of mouth and its related factor among various groups.
Our group distributed 200 questionnaires to gather information from ABAC students who watch TV channel 3. Most of the respondents are female with the percentage of 57%.Most of the respondents are Thai with the percentage of 93.50%.Most of the respondents are senior students with the percentage of 45.50%.Most of the respondents have monthly Allowance less than 10,000 with the percentage of 42%. Most of the respondents like to watch TV with the percentage of 85.50%.Most of the respondents spend more than 2 hours per day that watch TV with the percentage of 35.50%.Most of people think about Channel 3 first when talk about TV Channel, which is 70.50%. The most three programs that people prefer to watch on Channel 3 are drama, news and game show. The most important factor that people like to watch Channel 3 is the skills of professional
Thailand’s perceived value on aec
By
Group 2 SECTION 412
1. ID 2. ID 3. ID 4. ID 5. ID 6. ID 7. ID
Submitted to
Ajarn Chanita S.
A Final Report for MGT 3940: Business Research methods
Martin de Tours School of Management
Assumption University
Bangkok, Thailand
September, 2012
EXECUTIVE SUMMARY
This research would like to answer the research problem about the factors that affected word of mouth toward TV Channel 3 among ABAC students. There are 5 research objectives of this research. First, this research will study about word of mouth toward TV Channel 3. Second, this research will determine effects of perception on news program, perception on drama, quality of staff, quality of signal, and corporate social responsibility towards word of mouth of TV Channel 3. Third, this research will determine the level of word of mouth on TV Channel 3. Fourth, this research will study the important factor that effect word of mouth towards TV Channel 3. Finally, this research will study the difference in word of mouth and its related factor among various groups.
Our group distributed 200 questionnaires to gather information from ABAC students who watch TV channel 3. Most of the respondents are female with the percentage of 57%.Most of the respondents are Thai with the percentage of 93.50%.Most of the respondents are senior students with the percentage of 45.50%.Most of the respondents have monthly Allowance less than 10,000 with the percentage of 42%. Most of the respondents like to watch TV with the percentage of 85.50%.Most of the respondents spend more than 2 hours per day that watch TV with the percentage of 35.50%.Most of people think about Channel 3 first when talk about TV Channel, which is 70.50%. The most three programs that people prefer to watch on Channel 3 are drama, news and game show. The most important factor that people like to watch Channel 3 is the skills of professional
Bibliography: Zigmund, W. and Babin B. (2007). Exploring Marketing Research. Ohio: Thomson. 9th ed. [Sample for a book] From website : http://publikasi.umy.ac.id/index.php/hi/article/ viewFile/1529/1522