Pepsodent (Marketing) Presentation Transcript

Powerful Essays
Hindustan Lever Ltd. IS NOW Hindustan Unilever Ltd. INTRODUCTIONIndians largest Fast Moving Consumer Goods company with 80 factories across India. Hindustan Unilever Limited ‘HUL’, formerly Hindustan Lever Limited (renamed in late June 2007 as HUL) The Anglo-Dutch company Unilever owns The mission – “add vitality to life.Sales growth in 2011-12 is 17%Pepsodent and Close Up together accounted for 22% share in 2011-12Annual turnover - Rs.22,116 corersShare price Rs 459.20 Product Mix• HUL has a diverse portfolio of brands offering home care solutions for millions of consumers across India. Personal Care Brands FoodNutrition Brands Home Care Brands Lux, lifebuoy, Dove Personal wash Pears, Rexona, Breeze, Surf excel Laundry Wheel Sunlight Fair & lovely Skin care Ponds Vaseline Sunsilk Hair care ClinicHindustan Unilever ltd Pepsodent Oral care Closeup Axe Deodorants Rexona Color cosmetics Lakme Ayurvedic Ayush • Pepsodent has established itself as a strong, reliable brand commanding the second place in terms of market share next to Colgate from Colgate-Palmolive Ltd.• The product line of Pepsodent is wide spread right from lower end to the higher end addressing the basic needs of decay protection & advanced whitening to specific medical needs with Pepsodent G gum care and Pepsodent Sensitive.• The customer expectations of the toothpaste market are good taste, fresh breath, clean teeth, more foam and proper cleaning.• Endorsed by FDI ( the largest dental association globally)• Among the most trusted brands in India (Brand Equity, Economic Times, India) SEGMENTATION • Rural Areas Geographic • Urban Areas • Normal Behavioral • Whitening • Complete Care • Pepsodent G Demographic • Pepsodent Kids • Pepsodent Milk Teeth Strawberry Geographic Segmentation • The urban market for toothpaste is almost stagnant. • Hence for deeper penetration in the rural markets they have taken the following measures Smaller 100gms packs priced at 10

You May Also Find These Documents Helpful

  • Powerful Essays

    MARKETING STRATEGY PEPSODENT It’s the marketing strategy of the company that can either do wonders or blunders for the brand. If a product has a life cycle so does the marketing strategy has. Introduction: • Pepsodent -was launched in 1993 by HINDUSTAN LEVER LTD to cater to the oral needs of the customers.its Products includes toothpastes and toothbrushes. • The various toothpaste variety are pepsodent Germicheck, Whitening , 2in1, Center Fresh, Gum Care, Sensitive, Kids.It was earlier positioned…

    • 1525 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Pepsodent

    • 2100 Words
    • 9 Pages

    JICM PROJECT ON “Pepsodent” A REPORT ON PERSONAL CARE INDUSTRY Subject: Sales Management & Personal Selling PEPSODENT Pepsodent is a brand of toothpaste with a minty flavour derived from Sassafras. The brand is owned by Unilever, but in 2003 the rights to the brand in the United States and Canada were bought by Church and Dwight. The history of Pepsodent goes back at least to the 1920s.It was advertised for its purported…

    • 2100 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    More… The Marketing Audit - Download PPT — Presentation Transcript • 1. The Marketing Audit and the Marketing Plan Systematically takes stock of an organisation’s marketing health and plans the direction and scope of marketing activities • 2. Definition “ the means by which a company can understand how it relates to the environment in which it operates... ..the means by which a company can identify it’s own strengths and weaknesses as they relate to opportunities and threats” The marketing plan serves…

    • 1650 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    PEPSODENT

    • 1434 Words
    • 10 Pages

    Marketing presentation-PEPSODENT Changing face of the Indian consumer More aware and selective Has faster changing needs and habits Increased ability to spend on a wide range of products Availability and willingness to use credit Quality conscious Rural consumers are specially price sensitive. A company which was established keeping all these in mind with a vision "Meeting everyday needs of people everywhere" was Hindustan Lever Limited or HLL as we all know. A few fast facts about the company:…

    • 1434 Words
    • 10 Pages
    Powerful Essays
  • Best Essays

    Pepsodent

    • 3371 Words
    • 14 Pages

    Pepsodent Toothpaste Marketing Strategies [Type the document subtitle] [Pick the date] [Type the company name] Executive Summary: Pepsodent is a toothpaste brand with a flavor that is minty derived from Sassafras. The toothpaste brand is owned by Unilever (Pepsodent Official website, 2012).Pepsodent is regarded as one of the leading product in oral care. This paper assesses the present situation of Pepsodent so as to provide recommendations on it definite toothpaste brand line. The report is segmented…

    • 3371 Words
    • 14 Pages
    Best Essays
  • Good Essays

    Pepsodent

    • 394 Words
    • 2 Pages

    Successful Advertising Campaign – Brand Pepsodent The Dishoom Dishoom success story Pepsodent’s home run upto 1998 Pepsodent’s credentials of ‘long lasting protection from germs for hours after brushing’, enabled the brand to grow and differentiate itself powerfully vis a vis the market leader- Colgate Dental Cream. From Process to End Benefit 1999-2000 Between 1999 and 2000, Pepsodent decided on a logical extension of the ‘process’ benefit of germ fighting to end benefits.This was an attempt…

    • 394 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    The History of Pepsodent

    • 472 Words
    • 2 Pages

    History of Pepsodent Toothpaste By Dave Fidlin, eHow Contributor The History of Pepsodent Toothpaste Millions of Americans went to bed each night brushing their teeth with Pepsodent toothpaste during the first half of the 20th century. The brand was spotlighted in numerous print, radio and TV ads with catchy jingles and snappy dialogue. Pepsodent stood out from the pack because of its notably minty flavor and teeth-whitening ingredients. Origins o Information on Pepsodent 's earliest…

    • 472 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Transcript

    • 753 Words
    • 4 Pages

    Catalog under Undergraduate Admissions requirements. I understand that I must provide a copy of this documentation to Strayer University within 30 days from the start of my first term, and that I will be placed in Awaiting Basis status until the transcript is received.** I understand that I am not eligible to be admitted to a certificate or degree program or to participate in federal student aid programs or other financial assistance until I provide the appropriate documentation. I also understand…

    • 753 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Pepsodent Research Paper

    • 7688 Words
    • 31 Pages

    the Study The toothpaste brand, Pepsodent used to be popular among the Americans during the first half of the 20th century. The brand was spotlighted in numerous print, radio and TV ads with catchy jingles and snappy dialogue. Pepsodent was introduced in the Philippines during the 1990’s with the promotion of Unilever Philippines. The toothpaste brand surpassed Colgate’s popularity during those times but for some reason, Unilever pulled Pepsodent out of the market and replaced it with Close…

    • 7688 Words
    • 31 Pages
    Powerful Essays
  • Good Essays

    marketing presentation

    • 595 Words
    • 3 Pages

    Business Brief Due to the continuous confusion between staff seeking reimbursement for travel, the Travel office has outlined the following Process and Procedure for reimbursement. First, staff should understand it is the policy of the company to reimburse staff and guests for reasonable and necessary expenses incurred in connection with approved travel. Prepayment of reimbursement is allowed only when payment for the expenses has not been and will not be received from another source. The company…

    • 595 Words
    • 3 Pages
    Good Essays