Pepsico Projectttttttttttt
STRATEGIC MANAGEMENT FINAL PROJECT
PEPSICO - 2009 CASE STUDY ANALYSIS
LECTURER:
Dr. Cherine Soliman
Presented by:
Hatem Hassan Zakaria
Dina Zaher
Eman Bahaa
Doaa Essam Rashed
Arab Academy for science, Technology and Maritime Transport (AAST)
1
Executive Summary
PepsiCo, Inc. is one of the world's top consumer product companies with many of the world's most important trademarks. Its Pepsi-Cola Company division is the second largest soft drink business in the world, after Coca-Cola. To stay on the safe side,
PepsiCo has introduced different division to expand the business.
The most two successful divisions are Frito-Lay North America and PepsiCo American
Beverages. To further analyze the internal and external position on the organization we started by suggesting a vision and mission. Then we stated the strengths and weakness versus threats and opportunities.
Finally, we shall conclude this study by recommending some effective strategies that would help PepsiCo to overcome future problems and reduce internal weaknesses faced by the company.
It will mostly focus on the product development strategy and it is mean of achieving competitive advantage, in addition to how to overcome any obstacle in the foods and beverages industry where competition gets intense.
The tools that we will be using, is a SWOT matrix and analysis, SPACE matrix to evaluate PepsiCo’s current position in the market; BCG matrix which portrays differences among divisions in terms of relative market share position and industry growth rate. In addition to the financial ratios of the company that will explain its position with respect to the industry.
2
Outline
Page
Company’s History-----------------------------------------------------------4
Corporate Structure----------------------------------------------------------5
Vision----------------------------------------------------------------------------5
Actual Vision ----------------------------------------------------------5
Proposed
PEPSICO - 2009 CASE STUDY ANALYSIS
LECTURER:
Dr. Cherine Soliman
Presented by:
Hatem Hassan Zakaria
Dina Zaher
Eman Bahaa
Doaa Essam Rashed
Arab Academy for science, Technology and Maritime Transport (AAST)
1
Executive Summary
PepsiCo, Inc. is one of the world's top consumer product companies with many of the world's most important trademarks. Its Pepsi-Cola Company division is the second largest soft drink business in the world, after Coca-Cola. To stay on the safe side,
PepsiCo has introduced different division to expand the business.
The most two successful divisions are Frito-Lay North America and PepsiCo American
Beverages. To further analyze the internal and external position on the organization we started by suggesting a vision and mission. Then we stated the strengths and weakness versus threats and opportunities.
Finally, we shall conclude this study by recommending some effective strategies that would help PepsiCo to overcome future problems and reduce internal weaknesses faced by the company.
It will mostly focus on the product development strategy and it is mean of achieving competitive advantage, in addition to how to overcome any obstacle in the foods and beverages industry where competition gets intense.
The tools that we will be using, is a SWOT matrix and analysis, SPACE matrix to evaluate PepsiCo’s current position in the market; BCG matrix which portrays differences among divisions in terms of relative market share position and industry growth rate. In addition to the financial ratios of the company that will explain its position with respect to the industry.
2
Outline
Page
Company’s History-----------------------------------------------------------4
Corporate Structure----------------------------------------------------------5
Vision----------------------------------------------------------------------------5
Actual Vision ----------------------------------------------------------5
Proposed