pepsico

Topics: PepsiCo, Pepsi, Frito-Lay Pages: 5 (980 words) Published: December 4, 2013
PepsiCo

History

1965
PepsiCo is founded

PepsiCo, Inc. is founded by Donald M. Kendall, president and chief executive officer of Pepsi-Cola and Herman W. Lay, chairman and chief executive officer of Frito-Lay, through the merger of the two companies. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay, also in 1932. Herman Lay is chairman of the board of directors of the new company; Donald M. Kendall is president and chief executive officer. The new company reports sales of $510 million and has 19,000 employees. Major products of the new companies are:

Pepsi-Cola Company: Pepsi-Cola (formulated in 1898), Diet Pepsi (1964) and Mountain Dew (introduced by Tip Corporation in 1948).

1970
PepsiCo moves from New York City to new world headquarters in Purchase, N.Y. The new corporate headquarters feature a building by one of America's foremost architects, Edward Durrell Stone (1902-1978), set on a campus of 144 acres amid an outdoor sculpture garden.

Frito-Lay begins a program of expansion. Over the next decade, the company opens, on average, more than one new plant a year.

Pepsi is the first company to respond to consumer preference with lightweight, recyclable, plastic bottles, and introduces the industry's first two-liter bottle.

Pepsi-Cola introduces a new, modern looking logo, still featuring the red, white, and blue color scheme adopted in 1943.

1978
PepsiCo acquires Taco Bell.

1977
PepsiCo acquires Pizza Hut, Inc.

1986
Pepsi-Cola acquires Mug Root Beer.
PepsiCo purchases Kentucky Fried Chicken (KFC).

1990
PepsiCo acquires a controlling interest in Gamesa, Mexico's largest cookie company. PepsiCo signs the largest commercial trade agreement in history with the Soviet Union.

1996
Filming of the world's first commercial in space, Cosmonauts shoot a large blue Pepsi can in orbit outside the MIR space station. 1998
The Pepsi-Cola Company celebrates its 100th anniversary

2013
Müller Quaker Dairy, a joint venture between PepsiCo and The Müller Group, open a new state-of-the-art yogurt manufacturing facility in Batavia, New York.

We have a complementary food and beverage portfolio that enables us to provide more choices for our customers, and drives lower costs, productivity enhancements and new capabilities. Our products are available around the world and our portfolio includes 22 brands that each generates more than $1 billion in estimated annual retail sales.

Pepsi is one of the world's most iconic and recognized consumer brands globally. Today, the Pepsi portfolio includes three products - Pepsi, Diet Pepsi and Pepsi MAX — that each generates more than $1 billion in annual retail sales. Learn more about our flagship brand.

Frito-Lay snack brands balance our product portfolio, blending 'good fun' with high-quality, great tasting snacks. Its portfolio includes flagship brands - LAY'S® potato chips, the No. 1 snack food brand in America, and FRITOS® corn chips, a snack fans have enjoyed for more than eight decades - among many other favorites.

Gatorade's line of sports fuels adds over 45 years of sports nutrition research to the PepsiCo portfolio in more than 80 countries. Gatorade has a rich history of studying the best athletes in the world, in the lab and on the field, and no one knows their fueling needs better.

Strategic Alliance

Pepsi announced his alliance with Twitter to provide videos in streaming with live concerts, but it is exclusive for the followers of Pepsi in the microblog.

With this Pepsi seeks to re-live the war of the sodas with Coca Cola and he would invest approximately 600 million additional dollars in advertising this year.

Main competitors of Pepsico

Advantages

We achieved our goal, four years...
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