PepsiCo is founded
PepsiCo, Inc. is founded by Donald M. Kendall, president and chief executive officer of Pepsi-Cola and Herman W. Lay, chairman and chief executive officer of Frito-Lay, through the merger of the two companies. Pepsi-Cola was created in the late 1890s by Caleb Bradham, a New Bern, N.C. pharmacist. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay, also in 1932. Herman Lay is chairman of the board of directors of the new company; Donald M. Kendall is president and chief executive officer. The new company reports sales of $510 million and has 19,000 employees. Major products of the new companies are:
Pepsi-Cola Company: Pepsi-Cola (formulated in 1898), Diet Pepsi (1964) and Mountain Dew (introduced by Tip Corporation in 1948).
PepsiCo moves from New York City to new world headquarters in Purchase, N.Y. The new corporate headquarters feature a building by one of America's foremost architects, Edward Durrell Stone (1902-1978), set on a campus of 144 acres amid an outdoor sculpture garden.
Frito-Lay begins a program of expansion. Over the next decade, the company opens, on average, more than one new plant a year.
Pepsi is the first company to respond to consumer preference with lightweight, recyclable, plastic bottles, and introduces the industry's first two-liter bottle.
Pepsi-Cola introduces a new, modern looking logo, still featuring the red, white, and blue color scheme adopted in 1943.
PepsiCo acquires Taco Bell.
PepsiCo acquires Pizza Hut, Inc.
Pepsi-Cola acquires Mug Root Beer.
PepsiCo purchases Kentucky Fried Chicken (KFC).
PepsiCo acquires a controlling interest in Gamesa, Mexico's largest cookie company.
PepsiCo signs the largest commercial trade agreement in history with the Soviet Union.
Filming of the world's first commercial in space,