Preview

Pepsico

Better Essays
Open Document
Open Document
1763 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Pepsico
Phase 4 Individual Project
MGM255-1204A-05
Karen Kline-Basile
Colorado Technical University
11/04/2012

Number 1 challenge at PepsiCo and what is working:

The number one challenge that PepsiCo is facing is the rapidly changing global economy particularly the slowing U.S. economy. Although, PepsiCo businesses have generally proved resilient in past down turns, it is unclear where they will land during the current slide. To combat the challenges, PepsiCo is going to utilize all tools at their disposal from a productivity stand point, to research better product formulas and ingredient sourcing. They are always coming up new products and new marketing ideas. They have dedicated themselves to offering consumers a wide variety of choices for healthy and convenient snacks / beverages. PepsiCo also balances strong financial returns with giving back to communities in the U.S. and abroad. These returns to the communities have earned them named for the fourth time to the Dow Jones Sustainability World Index and for the fifth time to the Dow Jones Sustainability North America Index in 2010. They were also a top performer in the beverage sector. (PepsiCo, 2012). To ensure that PepsiCo can continue long into the future, it is making considerable efforts and strides to protect the environment it utilizes. In 2010, it launched the Dream Machine, a recycling partnership with three other companies. The partnership has a goal of increasing U.S. beverage container recycling rate from 38 % in 2009 to 50% in 2018. PepsiCo is also engaged in water conservation and efficient agricultural methods. These efforts are not only sustained by PepsiCo’s operations in the U.S. but also in global markets. (PepsiCo, 2012).

Implantations of management strategies:

Here are four strategies that are helping increase revenue thru operational efficiencies:
One strategy that PepsiCo has implemented is called the “Power of One” The “Power of One” is not



References: Food Industry News. (n.d.). Retrieved on November 1, 2012 from http://www.flex-news-food.com/pages/12058/Pepsi/pepsico-unveils-new-organizational-structure-names-ceos-three-principal-operating-units.html Indra Nooyi 's Pepsi challenge

You May Also Find These Documents Helpful

  • Powerful Essays

    The constant demand for our favorite products is causing increase in manufacturing packaging, they are using up our planets resources and releasing toxic emissions into the ozone. The plastics we manufacture that hold our “pure” water can be harmful as well. “Most single-use water bottles carry a #1, which means they’re made from PET. These plastics can leach chemicals if heated or scratched” (Liberatore, 2011). So that means all the soft drinks, all the juices, all the sparkling water, etc. are potentially leaching harmful chemicals and PepsiCo still produces plastic to package its products. This is a problem that needs to be dealt with at the source. PepsiCo needs to find more sustainable solutions that are environmentally friendly and can also help inform the consumer to be better aware. People need to realize that even though the problem might start with the big corporations and industries, it’s still a collective problem meaning we are at fault as well. By disposing of waste properly and recycle the plastic in order to keep it from ending up in landfills; we can begin to help solve the problem. So even though we live in a packaging world we can still find innovative ways or alternative methods to keep our environment healthy by reducing plastic packaging or just packaging in general for that matter. Now if we…

    • 3542 Words
    • 15 Pages
    Powerful Essays
  • Better Essays

    Environmental Factors

    • 1140 Words
    • 4 Pages

    With the world so focused on ecological factors in today's environment, it is only wise for PepsiCo to align itself with the majority. PepsiCo continues to be immersed in ecological environmental factors. Domestically PepsiCo has pledged themselves to the Greenhouse Gas Cuts, hoping to reduce gas emissions enough to equal the use of 5 million automobiles (PepsiCo.com). PepsiCo operates a state-of-the-art Frito-Lay plant in Texas…

    • 1140 Words
    • 4 Pages
    Better Essays
  • Good Essays

    The Coca-Cola Company is America’s number one soda brand and has been consumer’s drink of choice for decades. Coca-Cola does not sell just for its great taste, but also for its effective marketing strategies and sustainability. According to the Coca-Cola website, the first point of the company’s mission is “to refresh the world” (The Coca-Cola Company, 2014) and they have achieved this time and time again due to their effective marketing strategies, commitment to communities, and sustainability. This paper will analyze the strategies behind its success, specifically the company’s logistics and channels of distribution for their products.…

    • 813 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Fin/370 Pepsico Essay

    • 1555 Words
    • 7 Pages

    Pepsi like many companies needs to grow to continue to make money. This is a broad statement and works the same for every business operating in any market. Pepsi has recognized this need and has come up with a few initiatives to make this happen. Pepsi decided that the best way to make their company stronger was to build up their current brands and make their distribution practices more streamline and economic. Pepsi has dedicated more than $500 million dollars for this purpose and plans to continue to report positive growth because of this initiative. The plan is to increase the marketing in North America and make the already iconic beverages more of a household name. The thinking behind this is that if the products are in the consumers face, they will be more likely to purchase the products Pepsi offers ensuring positive growth for the shareholders. Although Pepsi has decided to back the most known brands, Pepsi will still continue to bring new snacks and beverages to the market because different factors affect the consumption of the already strong branded products. Because upper level management knows that consumer wants and tastes play a large role in how the public buys snacks, Pepsi has committed to make changes to respond to customer wants and changing tastes in different areas.…

    • 1555 Words
    • 7 Pages
    Better Essays
  • Best Essays

    Marketing Plan for Kickstart

    • 3527 Words
    • 15 Pages

    PepsiCo has world renown brand name, a reputation for solid brands and a deep and wide product line in the international and domestic markets. (Simon & Sullivan, 1993). With revenue of more than $66.5 billion, PepsiCo is a world-wide leader in the beverage industry (Bryson York, 2012; Watling, 1992). According to its annual report, the international brand, innovative capabilities, and strong distribution network define PepsiCo as a market leader and are its strengths (www.pepsico.com; Valentin, 2001). One of the strength identified for PepsiCo is its franchise system (www.pepsico.com). A consistent brand and advertising campaign coupled with a consistent marketing strategy for promoting its brands is also a strength. PepsiCo further has a strong global presence as it sponsors major sporting events (www.pepsico.com). It also has a focus on one of the most important customer trends, i.e., customer satisfaction (Finch, 2012; Valentin, 2001). PepsiCo is ahead of some of its main competitors, for instance Coca-Cola, on both the…

    • 3527 Words
    • 15 Pages
    Best Essays
  • Good Essays

    Pepsico

    • 2330 Words
    • 8 Pages

    Slow Recovery - Gap does not close between Potential GDP and Real GDP. This is due to variety of macro and micro reasons.…

    • 2330 Words
    • 8 Pages
    Good Essays
  • Powerful Essays

    This paper will discuss the environmental factors that PepsiCo faces. These factors effect both the domestic, and global marketing the company does. Factors such as trade practices, demographics, cultural differences, and the Foreign Corrupt Practices Act of 1977 will all be discussed, as well as other factors that affect PepsiCo, and their marketing decisions.…

    • 1348 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Pepsico, Inc.

    • 11523 Words
    • 47 Pages

    OVERVIEW: Using television commercials, the corporation conducted a promotion in which it offered merchandise in exchange for "points" earned by purchasing its soft drink. For each item of merchandise sported by a teenager in the commercial, the ad noted the number of points needed to get it. When the teenager was shown in the jet, the ad prices it as 7 million points. The consumer alleged that the ad was an offer, that he accepted the offer by tendering the equivalent of 7 million points, and that the corporation breached its contract to deliver the jet. The district court granted the corporation's motion for summary judgment on the grounds (1) that the commercial did not amount to an offer of goods; (2) that no objective person could reasonably have concluded that the commercial actually offered consumers the jet; and (3) that the alleged contract could not satisfy the New York statute of frauds. On appeal, the court affirmed for substantially the reasons stated by the district court.…

    • 11523 Words
    • 47 Pages
    Good Essays
  • Good Essays

    Coca-Cola Enterprises is the largest manufacturer, distributor and marketer of non-alcoholic beverages and syrups in the world. As with many large corporations in today’s world, the company has made great strides in becoming more energy-efficient and environmentally conscious. The company’s new sustainability campaign “Deliver for Today, Inspire for Tomorrow” focuses on corporate and environmental sustainability with the goal of leading the industry in two major areas: energy and climate change and sustainable packing and recycling. Other areas Coca-Cola is investing in are community and charity iniatives and employee volunteering.…

    • 926 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Pepsico Value Alignment

    • 954 Words
    • 4 Pages

    PepsiCo original mission statement is to be the world’s premier consumer product’s organization concentrating on convenient foods and beverage. The business seeks to produce financial incentives to investors as PepsiCo furnishes opportunities for development and enrichment to employees, business partners, and the communities in which they function. With everything PepsiCo does, they strive for honestly, fairness, and integrity. PepsiCo Values and Philosophy are a reflection of the socially and environmentally responsible organization that they desire to be. These values and philosophy are the foundation for every company’s decision making in and around the universe. PepsiCo strives to care for our customers both internal and external to better service the world, which we operate. The organization sells only products in which they can be proud of in our community. The attitude of the organization is to speak with truth and candor. PepsiCo strives to balance short- term and…

    • 954 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Capstone on Pepsi

    • 2232 Words
    • 9 Pages

    Capstone Project on PepsiCo 1. Analyze the company’s mission and vision statements against the performance of the organization. Then, evaluate how well the company lives out its mission and vision statement. Provide support from the organization’s performance in your evaluation. PepsiCo mission statement is to be the world 's premier consumer products company focused on convenient foods and beverages. They seek to produce financial rewards to investors as they provide opportunities for growth and enrichment to their employees, their business partners and the communities in which they operate. And in everything they do, they strive for honesty, fairness and integrity. Their vision statement is, "PepsiCo 's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today." Their performance for 2010 lives up to their statements. On a constant currency basis, the net revenue grew 33 percent; core division operating profit rose 23 percent and core earnings per share grew 12 percent. In addition, management operating cash flow reached $6.9 billion, up 23 percent, which excluded certain items; $8 billion was returned to their shareholders through share repurchases/dividends; and they raised the annual dividend by 7 percent. In 2010 they stepped up their investments in brand building, research and development, emerging markets infrastructure and their people. Brand building - they have a total of 19 brands; up from just 11 in 2000. Some of the brands include: Pepsi-Cola brands, Frito-Lay brands, Gatorade brands, Tropicana brands, and Quaker brands. Research and development – they increased investments in sweetener technologies, next-generation processing and packaging and nutrition products. Emerging markets infrastructure - they increased selling and delivery systems by putting more coolers in the market and adding route and distribution capacity ahead of growth in India, China,…

    • 2232 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Pepsico Annual Report

    • 18554 Words
    • 75 Pages

    support and invest in the local communities where we operate, by hiring local people, creating products designed for local tastes and partnering with local farmers, governments and community groups. Because a healthier future for all people and our planet means a more successful future for PepsiCo. This is our promise.…

    • 18554 Words
    • 75 Pages
    Powerful Essays
  • Powerful Essays

    Pepsi

    • 2596 Words
    • 11 Pages

    Funk, T. (2011). Social Media Playbook for Business : Reaching Your Online Community with Twitter, Facebook, Linkedin, and More. Social Media, 2-3.…

    • 2596 Words
    • 11 Pages
    Powerful Essays
  • Best Essays

    Ethical Theories

    • 2409 Words
    • 10 Pages

    In second article, “Pepsi's 'Next' generation - Less sugar!”, Scott Morefield highlights Pepsi’s procedures of making soft-drink –thereby making money – which harmful for the customers. On one hand, Pepsi gets profits from sales of its soft-drink. On the other hand, Customers give money and trust and get a drink but with unwanted toxins and health costs over their lifetime.…

    • 2409 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    Elasticity of Pepsi

    • 1472 Words
    • 6 Pages

    PepsiCo is the second largest food and beverage industry in the world. “PepsiCo brands are available in nearly 200 countries and generate sales at the retail level of more than $98 billion” (Pepsico, 2008). The company recorded revenues of $39,474 million during the fiscal year of 2007 and $35,137 million during the fiscal year of 2006. This increase in revenue is credited from the strong growth in volume and…

    • 1472 Words
    • 6 Pages
    Powerful Essays

Related Topics