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Pepsi Cola Philippines Feasibility Study

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Pepsi Cola Philippines Feasibility Study
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Project/Business Introduction
Pepsi Cola Products Philippines, Inc.

Company Overview
We are the BEVERAGE COMPANY OF CHOICE - preferred by customers, trade partners, investors & employees of the Philippines. As such, we continuously delight them by offering quality beverages at best value, for every drinking occasion. We are a happy team in our workplace as we build a sustainable and profitable business, providing healthy financial rewards to our shareholders, and opportunities for growth and enrichment to our business partners, employees and the communities where we operate. We are guided by our core values of Passion, Excellence, Professionalism, Service and Integrity.

History

The Beginning The Pepsi-Cola story began in a drugstore in New Berlin, North Carolina USA in 1896. Caleb Davis Bradham, a pharmacist, wanted to create a fountain drink that was delicious and healthful in aiding digestion and boosting energy. Bradham offered his latest concoctions in his drugstore where small-town clientele would meet and socialize. It was at such gatherings where one of his recipes became known as Brad’s Drink. In 1898, Brad’s Drink was sold in the market. A member of the press who tasted it declared that it “has sparkle and just enough acidity to make it pleasant”. That same year, Bradham and his partners sold Brad’s Drink to other drugstores and renamed it Pepsi-Cola. In 1902, Bradham filed incorporation papers with the state of North Carolina with the corporate objectives: to sell Pepsi-Cola and to manufacture and deal in soda fountain drinks and specialties. It is believed that Pepsi was derived from pepsin, an enzyme that aids digestion. It is not because Pepsi-Cola contained pepsin, but because it was believed that the beverage likewise aided the digestive process. Contrary to the implication of the word cola, the original formulation of Pepsi-Cola did not contain the kola nut, only a refreshing cola taste, which many believed

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