Pepsi - Cola

Topics: PepsiCo, Pepsi / Pages: 7 (1679 words) / Published: Feb 18th, 2014
Northwestern University
College of Business Education
Laoag City

Strategic Management
Environmental Analysis:
Pepsi-Cola Products Philippines, Inc.

Submitted to:
Sonders G. Lucas

Submitted by:
Cu, Princess Charlene V
Daproza, Jema C
Pacpaco, Charlene B
Manayan, John Elmor M

February 11, 2014
The Summer of 1898
It was a hot and humid in New Bern, North Carolina. so a young pharmacist named Caleb Bradham began experimenting with combinations of spices, juices and syrups, trying to create a refreshing new drink to serve his customers. He succeeded beyond all expectations, inventing the beverage now known around the world as Pepsi-Cola.
Pepsi 's Beginnings
Caleb Bradham knew that to keep people returning to his pharmacy, he would have to turn it into a gathering place. Like many pharmacists at the turn of the century, he had a soda fountain in his drugstore, where he served his customers refreshing drinks that he created himself. His most popular creation was a unique mixture of carbonated water, kola nuts, vanilla and rare oils, named "Brad 's Drink" by his customers. Caleb decided to rename it "Pepsi-Cola," and advertised his new soft drink to enthusiastic customers.

Sales of Pepsi-Cola started to grow, convincing him to form a company and market the new beverage. In 1902, he launched the Pepsi-Cola Company in the back room of his pharmacy, and applied to the U.S. Patent Office for a trademark. An official patent was awarded on June 16, 1903. At first, he mixed the syrup himself and sold it exclusively through soda fountains. But soon, Caleb recognized that a greater opportunity existed—to bottle Pepsi-Cola so that people everywhere could enjoy it.
Pepsi Expands Around The World
After the war ended in 1945, Pepsi-Cola turned its attention to ideas that would capture the spirit of a victorious America. The company moved its world headquarters to Manhattan, and continued to expand overseas into Latin America, the

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