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Pepsi

Initial Report Of SIP
By
Anand Prakash Pandey
(5024)
Of
VISHWA VISHWANI INSTITUTE OF SYSTEM AND MANAGEMENT
Under the Guidance of
Prof. Vishwanath A PROHECT REPORT
Submitted to the Faculty of Business Management In partial fulfillment of requirements For the award of the Post Graduation Diploma In Management 15 May 2010

R J Corp
Company Profile:- Type- Public (BSE)Industry- Food Beverages (Alcoholic & Non-alcoholic)Country of origin- IndiaFounder- Ravi Kant JaipuriaKey People- Ravi Kant Jaipuria (Chairperson & CEO)Products- Pizza Costa Coffee KFC Pepsi Diet Pepsi Mountain Dew Aquafina 7up Mirinda Slice TropicanaRevenue- 15 billion INRWebsite- www.rjcorp.in |

About The company

RJ Corp is a well diversified Indian MNC, with business interests in soft beverages, breweries, real estate, hospitality, healthcare, education, dairy, food service and retail, with an annual turnover of over 15 billion rupees.

The first sign of economic liberalization signaled the entry of Pepsi into India in 1991, and with it started the journey of partnering Pepsi in their beverages business in India through its existing plant at Agra under Agra Beverages Corporation Ltd.

In 1993 Devyani Beverages Ltd was set up to take the Pepsi bottling operations forward with the first plant at in Greater

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