Pensonic-Company Profile

Topics: Corporation, Limited company, Small appliance Pages: 2 (630 words) Published: April 9, 2011
Pensonic Holdings Berhad is an investment holding company. The Company is principally engaged in the manufacture, assembly, sale and distribution of electrical and electronic appliances. It operates in Malaysia, China (including Hong Kong) and Singapore. The Group had it is beginnings in 1965, with a company named Keat Radio and Electrical Corporation, a sole proprietor business, which was a retailer for electrical appliance at Balik Pulau, Penang. As business improved, another shop was set up at 143-145, Perak Road, 10150 Penang, which was previously the Head Office for Keat Radio Corporation Sdn. Bhd. (KRC). In 1976, Keat Radio and Electrical Corporation went into import, export and wholesaling of electronic and electrical house hold appliances such as audio and visual item like portable radio cassette, transistor radio, black and white television etc. the sole proprietor business was subsequently incorporated into a private limited company in 1977 under the name of Keat Radio Corporation Sdn. Bhd. Then in 1982, Pensonic Sales and Service Sdn. Bhd. Was set up with various branches throughout the country to accommodate the increase in business. As business improved and progressed, the company started to import all types of audio and visual products from the Original Equipment Manufacturer (OEM) and marketed them under the “PENSONIC” brand name. It was later then registered under the trademark number 84/01379 up 1984. In 1988, PENSONIC started to manufacture and assemble it is own products under the brand, “PENSONIC”. Amongst the products manufactured there were slow cooker, table fans, blenders, thermo-flasks and hair dryers. Since then, PENSONIC has emerged into producing high quality household appliances throughout the country. The name PENSONIC was meaningfully created by it is founder, Dato’ Seri Chew Weng Khak. PENSONIC was coined from two different words; “PEN” for the Penang and “SONIC” for sound. PENSONIC means, “sound from...
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