Penetrate Into a New Market

KENT Institute of Business and Technology

|Subject Name: International Marketing (C5MK02) |
|Unit of Competency: BSBMKG516B Profile International Markets |
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|This assessment task will evaluate knowledge of |
|‘Select potential international markets for further investigation’ (Element 1), |
|‘Identify the target market’ (Element 2) |
|‘Profile the target audience’(Element3), and |
|‘Develop a positioning strategy’ (Element 4). |
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|This assignment represents 100% of this competency unit. |

Assessment Instructions

• This assignment consists of three tasks o Assessment Task One: Report Writing “Penetrate into a New Market” (Weighting 50%) o Assessment Task Two: Short Report (Weighting 20%) o Assessment Task Three: Final Examination (Weighting 30%)

• You can refer to book(s), notes and other reference materials. • Research the internet for resources that may assist you with this task. • All ideas must be well explained and should be supported with references. • Do not put it