Pemasaran

Q2: List all the promotional mix elements used in Pepsi Refresh campaign. What grade would you give PepsiCo on integrating these elements into an integration marketing communications campaign? A2:
PepsiCo had used advertising and public relations as their main promotional tools. PepsiCo also uses social networks such as Face book, Twitter, and YouTube to advertise. They have also partnered with Hulu and Spin magazine and sponsored music events. They have hired celebrities as product endorsers to advertise their product and, most importantly, they have contributed to organizations to help many communities. More closely integrate consumers with the brand Drive the concept of Doing Good, rather than drive the brand. Transform the community through a donations program Highlight the projects funded as the project finished Reach their customers easily (using celebrities) PepsiCo used of consumer-generated media opportunities, TV spots, print ads, and had digital presence on Twitter and face book to get Direct dialogue with fans and consumers

PepsiCo telah menggunakan iklan dan public relations sebagai alat promosi utama mereka. PepsiCo juga menggunakan jaringan sosial seperti Face buku, Twitter, dan YouTube untuk mengiklankan. Mereka juga telah bermitra dengan Hulu dan Spin majalah dan acara musik yang disponsori. Mereka telah menyewa selebriti sebagai endorser produk untuk mengiklankan produk mereka dan, yang paling penting, mereka telah memberikan kontribusi kepada organisasi untuk membantu banyak komunitas. Lebih dekat mengintegrasikan konsumen dengan merek Drive konsep Berbuat Baik, daripada drive merek. Transform masyarakat melalui program donasi Sorot proyek yang didanai sebagai proyek selesai Mencapai pelanggan mereka dengan mudah (menggunakan selebriti) PepsiCo digunakan peluang media konsumen yang dihasilkan, bintik-bintik TV, iklan cetak, dan memiliki kehadiran digital di Twitter dan face book untuk mendapatkan Direct dialog dengan penggemar dan konsumen