Topics: Grocery store, Supermarket, Safeway Inc. Pages: 2 (484 words) Published: November 17, 2010
1. Visit and click on the "Groceries for your home" link. Enter a Chicago-area zip code (say 60602). Compare the Peapod customer experience to a brick-and-mortar grocery shopping experience. What benefits does a customer receive by using Peapod? What are the disadvantages? A customer using Peapod benefits from the convenience of grocery shopping at any hour of the day from the comfort of their home or office. Also, customers benefit from finding new items through express shop which is a feature that lets shoppers write down a list and then provides them with matching products instantly and even allows them to personalize their own grocery lists according to recipe requirements or dietary needs. Another benefit of being a Peapod customer is being able to browse for products in a traditional grocery store aisle format, new arrivals icon which highlights new products, and a specials icon that easily displays weekly specials. An additional advantage of Peapod’s online grocery shopping will be that the company trains order assemblers so that they know what to look for in a piece of produce before selecting it for the customer. In addition, Peapod prepares their facilities and delivering vans with climate controlled zones, so that the food will be well kept at its adequate temperature and customers have the opportunity to choose when, as in time, they’ll want their groceries to be delivered. However, just like every other company, Peapod hold sits disadvantages. For example, ordering via the Web can be too difficult and time consuming. Furthermore, customers don’t feel safe having other people pick out what they’re eating whether trained to or not. An additional disadvantage would be that online grocery prices are too over priced and on top of that there is a delivery fee. 2. Using the various characteristics for classifying types of retailers, develop a profile of Peapod. Peapod is the leading online grocery retailer...
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