Peanut Corporation Of Americ Social Media Analysis

Every that I know including myself enjoys peanut butter and is used in a lot of different ways. It can be from having a peanut butter sandwich to have a specific food product where peanut butter is required in their recipe. However, when a company deals with any type of food products, a crisis plan should be well developed and implemented to make sure that when a crisis comes up, it can be controlled and have the crisis minimized as much as possible. When a crisis plan is not well developed or not followed as it is meant to be, then the crisis can easily escalate to an even bigger problem, to the point that it cannot be controlled and the company will no longer have a good reputation with their stakeholders. As a consultant to the Peanut Corporation of America (PCA), I will consistently make suggestions on how they can be better prepared and have a better chance in preventing and minimizing for this similar crisis to occur in the future.
The Peanut Corporation of America (PCA) was located in Blakely, Georgia. The PCA had a major crisis about recalling a large amount of peanut butter due to
The primary value of social media is “listening” to what stakeholders are saying, not in sending them information and providing “access” to information when stakeholders might need it (Coombs, 2015). Since the information on social media was controlled by the Federal Government and they created an overlapping set of social media channels to help people stay informed about the recalls, the PCA Company was affected to include companies through association (Coombs, 2014). According to Coombs (2014), a Harvard study found that 25% of the people they surveyed thought major brands, such as Jif and Peter Pan, were part of the recall and were being avoided. An estimate indicated that peanut butter sales among the major brands dropped 25% during this time