Peace of Cake
BUSINESS PLAN
PEACE OF CAKE, LLC
234 JUDD ROAD SOUTHBURY, CT 06488 (203) 262‐3200 www.epomp12.skills21schools.org “Nourishing the Earth One CUPCAKE at a Time!”
SUBMITTED: MAY, 2012
TABLE OF CONTENTS
1.0 EXECUTIVE SUMMARY
PAGE(S) 3 3 3 3 3 4 4 4 4
1.1 Introduction……………………………………………………………………………………. 1.2 The Company………………………………………………………………………………….. 1.3 Goals and Objectives………………………………………………………………………. Philanthropic Goals……………………………………………………………………. Business Goals……………………………………………………………………………. Strategic Goals……………………………………………………………………………. 1.4 Our Product……………………………………………………………………………………. 1.5 Mission Statement………………………………………………………………………….. 1.6 The Market……………………………………………………………………………………..
2.0 COMPANY SUMMARY 2.1 Company Ownership………………………………………………………………………… 5 2.2 Company History……………………………………………………………………………… 2.3 Company Location……………………………………………………………………………. 3.0 SITUATION ANALYSIS 3.1 SWOT Analysis………………………………………………………………………………….. 6 3.2 Environmental Scan………………………………………………………………………….. 7-8 4.0 MARKETING ANALYSIS SUMMARY 4.1 Market Segmentation………………………………………………………………………. 9 4.2 Target Market Segment Strategy……………………………………………………… 10 4.3 Marketing Mix………………………………………………………………………………….. 10-11 4.4 Market Trends/Growth……………………………………………………………………… 11 4.5 Competition Research………………………………………………………………………. 11 4.6 Sustainable Competitive Advantage………………………………………………….. 12 5 5
TABLE OF CONTENTS……..continued
5.0 WEB PLAN SUMMARY 5.1 Website Development Requirements…………………………………………… 5.2 Web Marketing Strategy……………………………………………………………….. 6.0 MANAGEMENT SUMMARY 6.1 Organizational Structure………………………………………………………………… 6.2 Management Team/Company Structure………………………………………… 6.3 Personnel Plan/Job Descriptions……………………………………………………… 7.0 FINANCIAL PLAN 7.1 Start Up Costs………………………………………………………………………………… 7.3 Revenue/Expenditure 4 year Forecast…………………………………………….. 7.4 Break Even Analysis……..…………………………………………………………………. 7.5 Funding
PEACE OF CAKE, LLC
234 JUDD ROAD SOUTHBURY, CT 06488 (203) 262‐3200 www.epomp12.skills21schools.org “Nourishing the Earth One CUPCAKE at a Time!”
SUBMITTED: MAY, 2012
TABLE OF CONTENTS
1.0 EXECUTIVE SUMMARY
PAGE(S) 3 3 3 3 3 4 4 4 4
1.1 Introduction……………………………………………………………………………………. 1.2 The Company………………………………………………………………………………….. 1.3 Goals and Objectives………………………………………………………………………. Philanthropic Goals……………………………………………………………………. Business Goals……………………………………………………………………………. Strategic Goals……………………………………………………………………………. 1.4 Our Product……………………………………………………………………………………. 1.5 Mission Statement………………………………………………………………………….. 1.6 The Market……………………………………………………………………………………..
2.0 COMPANY SUMMARY 2.1 Company Ownership………………………………………………………………………… 5 2.2 Company History……………………………………………………………………………… 2.3 Company Location……………………………………………………………………………. 3.0 SITUATION ANALYSIS 3.1 SWOT Analysis………………………………………………………………………………….. 6 3.2 Environmental Scan………………………………………………………………………….. 7-8 4.0 MARKETING ANALYSIS SUMMARY 4.1 Market Segmentation………………………………………………………………………. 9 4.2 Target Market Segment Strategy……………………………………………………… 10 4.3 Marketing Mix………………………………………………………………………………….. 10-11 4.4 Market Trends/Growth……………………………………………………………………… 11 4.5 Competition Research………………………………………………………………………. 11 4.6 Sustainable Competitive Advantage………………………………………………….. 12 5 5
TABLE OF CONTENTS……..continued
5.0 WEB PLAN SUMMARY 5.1 Website Development Requirements…………………………………………… 5.2 Web Marketing Strategy……………………………………………………………….. 6.0 MANAGEMENT SUMMARY 6.1 Organizational Structure………………………………………………………………… 6.2 Management Team/Company Structure………………………………………… 6.3 Personnel Plan/Job Descriptions……………………………………………………… 7.0 FINANCIAL PLAN 7.1 Start Up Costs………………………………………………………………………………… 7.3 Revenue/Expenditure 4 year Forecast…………………………………………….. 7.4 Break Even Analysis……..…………………………………………………………………. 7.5 Funding