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Topics: Water purification, Marketing, Drinking water Pages: 44 (9682 words) Published: September 25, 2010
A
SUMMER INTERNSHIP REPORT ON EUREKA FORBES LIMITED

CUSTOMER SATISFACTION OF WATER Purifiers SYSTEM

Submitted To,

MR. SUDIP CHAKRABORTY SR. DIBISIONAL SALES MANAGER

DEBI PRASAD NAYAK SCHOOL OF MANAGEMENT STUDIES

Submitted By,

SCHOOL OF MANAGEMENT STUDIES
Near D.C. Court junction, Dimapur, Nagaland, India

PREFACE

PREFACE
It is obvious that to remain competitive the corporate marketing strategy must aim to create and retain a satisfied customer. This is possible only when the firm adds value to the customer should perceive this customer. The customer should perceive this value to be distinctively more than the firm‘s rivals. When this happens, the firm gets a premium on its product on emerges as a market leader. This project is prepared for partial fulfillment of the marketing management in Master in Business Administration course of SCHOOL OF MANAGEMENT STUDIES where it owns my good fortune to be a student of 2009 to 2011. This is true for all the products. Even though it is more visible in industrial products, in the form of customer training, updating technology, at a low cost for the customer, on site servicing to ensure zero down time in the customer manufacturing facilities etc in consumer goods too, value in perceived when the product service the needs for which it is brought. I am trying to the study the Customer Satisfaction of Water Purifiers of Eureka Forbes in the project. I hope my study will help Eureka Forbes.

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I feel great pleasure for the completion of this project. At the very outset I would express my sincere thanks and deep sense of gratitude to personnel who helped me during the collection of data and gave me rare and valuable guidance for the preparation of this report. I take this opportunity to express my deep sense of gratitude and appreciation to my project guide MR. SUDIP CHAKRABORTY (Divisional Head of Eureka Forbes). For giving me the opportunity to do the project work under this prestigious company, and guiding me for assistance, motivation, valuable advice, worthwhile discussion, technical ideas, and important suggestions throughout the project. I am thankful to my internal guide Professor Mr. L. D. Singh Sir (H.O.D of SMS), project would not have been possible without the utmost effort of our H.O.D. I also express my gratitude towards my parents and sincere thanks to my friends, all the employees of Eureka Forbes and also all the faculty member of SMS, well-wishers for their encouragement and kind co-operation to complete this report. Without this suggestion it has not been completed.

Debi Prasad Nayak
Student of MBA

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I , Debi Prasad Nayak, a student of M.B.A.( MASTERS IN BUSINESS ADMNISTRATION) 2009-11 studying at SMS( School of Management Studies) Dimapur, Nagaland, Solemnly declare that the project work titledCustomer Satisfaction of Water Purifier, in partial fulfillment of the MBA programme. This programme was undertaken as a part of academic curriculum according to the AICTE rules and norms and by no commercial interest and motives.

Date: Debi Prasad Nayak Student of MBA

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CONTENTS
SL. No
Chapter -- 1

Description
PREFATORY ITEMS

Page No
1

Preface Acknowledgement Declaration Table of Content
Chapter—2 Chapter—3 Chapter—4 Chapter—5 Chapter—6 INTRODUCTION TO MARKET RESEARCH SURVICE QUALITY CONSUMER BEHAVIOUR MARKETING STRATEGIES ANALYSIS COMPANY PROFILE

2 3 4 5
6-8 9-15 16-17 18 19-69

Company Analysis EFL- The org Direct Marketing EFL- friends for life Vision Mission Values Product Categories of EFL Chapter--- 7 Chapter—8 GRAPH & PIE CHART SAMPLE QUESTIONNAIRE 70- 74

75- 77 78 79

Chapter—9 Chapter—10 Chapter—11 Chapter—12

FINDING & RECOMANDATION LIMITATION SURVEY REPORT BIBLOGRAPHY Website References Journals and Magazines, List of Respondent.

80

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INTRODUCTION

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MARKET RESARCH
INTRODUCTION
Usually it is said that if marketing would be a train, than market...

References: Growth Trends in Market Research
India, fastest growing market research industry in the world, with growth rates at around 31 % (2009-10)
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