Dr. Richard Rand
Associate Professor of Accounting
Tennessee Technological University
Content Prepared by
Sarah Lynn Farley
Published in Cooperation with
Tennessee Tech University
The Putnam County Chamber of Commerce
The Small Business Development Center at Tennessee Tech
Startup Guide for Small e-Businesses
This Guide was prepared by students at Tennessee Tech University as a tool to assist with the start-up process for small e-businesses. While this booklet is not an allinclusive “How To” tool, we believe that most people will find things inside that will make the process of starting a small e-business less stressful and more likely to succeed.
The simple, but sad, reality is that many new businesses never make it past their first year. Often they are underfunded, poorly planned, inadequately marketed, or just plain out-hustled in the marketplace. Sometimes through no fault of the new entrepreneur, circumstances result in the failure a new business endeavor.
The other side of the story is where all entrepreneurs want to be. The heart and soul of the American Dream is the self-made entrepreneur. That individual who, through hard work, willpower, and a little good fortune, finds financial independence and pride in successfully shepherding a new business to profitable maturity.
The Path to Success for any business is strewn with many risks and perils. Many of those risks can be avoided by careful preparation during the planning process. Other potential problems can be overcome early by anticipating those problems and being properly prepared to meet them when they arise. Through careful