Pbl Task 1
‘Attention, attention, attention please!’ cried the aspirant media mogul
Jim Slevin
Task Tool-Box | Taak Gereedschapskist
Please note:
Open the toolbox only after formulating the learning objectives for this task. Remember that using the tools is not the objective of the task but the means to achieve the objectives. If you do not like these tools, please feel free to change them. The tools can also be found in the task folder on Bello/Blackboard (together with the reading).
Let op:
Maak de gereedschapskist pas open nadat je de leerdoelen van de taak hebt geformuleerd. Vergeet niet dat het gebruik van het gereedschap niet het doel is van de taak maar slechts een middel om de doelen te bereiken. Mocht je niet tevreden zijn met het gereedschap, voel je vrij om ze te veranderen. De gereedschappen kunnen ook teruggevonden worden op Bello/Blackboard (samen met het leesmateriaal).
Open the box | Open de kist
Tool A
Notes to support readers of ‘Vying for Attention’ by IBM Business Consulting Services | Ondersteunende aantekeningen voor lezers van ‘Vying for Attention’ van IBM Business Consulting Services This document is a thought-leadership paper written by IBM’s consulting services for media and entertainment practice. Thought-leadership papers are designed to disseminate innovative ideas amongst the profession. The paper begins by stating that nothing defines today’s entertainment and media industries so much as their rapidly changing business environment and technology. A major challenge from 2005 on is that consumer attention will become a scarce resource in an increasingly saturated media and entertainment environment. The paper explains in three steps the importance of the role of attention in competing successfully in today’s world. First, it demonstrates how attention has come to be that attention has become a scarce resource. In this way, it develops an awareness of the changing situation of media and
Jim Slevin
Task Tool-Box | Taak Gereedschapskist
Please note:
Open the toolbox only after formulating the learning objectives for this task. Remember that using the tools is not the objective of the task but the means to achieve the objectives. If you do not like these tools, please feel free to change them. The tools can also be found in the task folder on Bello/Blackboard (together with the reading).
Let op:
Maak de gereedschapskist pas open nadat je de leerdoelen van de taak hebt geformuleerd. Vergeet niet dat het gebruik van het gereedschap niet het doel is van de taak maar slechts een middel om de doelen te bereiken. Mocht je niet tevreden zijn met het gereedschap, voel je vrij om ze te veranderen. De gereedschappen kunnen ook teruggevonden worden op Bello/Blackboard (samen met het leesmateriaal).
Open the box | Open de kist
Tool A
Notes to support readers of ‘Vying for Attention’ by IBM Business Consulting Services | Ondersteunende aantekeningen voor lezers van ‘Vying for Attention’ van IBM Business Consulting Services This document is a thought-leadership paper written by IBM’s consulting services for media and entertainment practice. Thought-leadership papers are designed to disseminate innovative ideas amongst the profession. The paper begins by stating that nothing defines today’s entertainment and media industries so much as their rapidly changing business environment and technology. A major challenge from 2005 on is that consumer attention will become a scarce resource in an increasingly saturated media and entertainment environment. The paper explains in three steps the importance of the role of attention in competing successfully in today’s world. First, it demonstrates how attention has come to be that attention has become a scarce resource. In this way, it develops an awareness of the changing situation of media and