Paul Kruse Case Summary

Paul Kruse grew up in a family that had limited means. When Kruse reached college, he studied theology and became a youth minister. Eventually, Paul would move out west and join his brother, Jonathan. Both brothers began selling mutual funds and insurance to military families, a job Paul became very success at; however in 2001, 20 years after starting his job, was fired. In 2010, after moving to Jacksonville, Florida, Kruse set up a company known as Yorkshire Financial Services and listed himself as a “safe money specialist.” Darlene again came to Kruse after her retirement. Paul convinced Darlene, a family friend, to invest in the stock market through his company. He stated through a letter that Yorkshire was a 30-year-old company that consisted of experts that were trained to beat the market, was safe for retirement investment and returns would range between 10 to 15 percent. After settling into his new shaped company, Paul offered Amy Weatherford, a single mother, a place to live with him rent-free as long as she could buy groceries and help around the house. Amy agrees and her
Paul Kruse became accustom to the luxurious lifestyle he possessed when he lived out west selling mutual funds and insurance to military families. Being fired cut him off from living the life he was use to. When Paul moved to Jacksonville, Florida, I believe he looked to find the life that he knew so well out west. When being a financial advisor wasn’t enough, the creation of Yorkshire was a Paul’s ticket back into the good life. By taking money from investors and friends, such as Darlene Jones, Paul was able to afford the luxuries of new cars and other various things. I still question what made Paul become greedy and take from friends. I wonder if he became caught of in the wealthy lifestyle and became hungry to have more and