Patagonia's Mission Statement

Even with these amenities, Patagonia’s mission statement never seemed to get lost in the shuffle. Patagonia aims to “build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis” (McShane and Von Glinow, 251) Above the down jackets read a sign advertising Patagonia’s recent move to traceable down. Since the Fall 2014, Patagonia only purchases 100% traceable down in order to guarantee that birds were not force-fed or live-plucked. Patagonia works side by side with the animal welfare organization ‘Four Paw’ to audit its supply chain, insuring their down is both clean and ethical. Below a poster of a kayaker is an excerpt describing Patagonia’s ‘World Trout Initiative’. Established