Pastry Shop Case Analysis

Good Essays
Content:
1. Short intro about the company
2. Analysis
5 Porters forces
PEST
Secondary sources
Survey
Brand perception and image
7 P’s
SWOT
3. Diagnosis of the problem
4. Solution for the company

2

1. Short intro about the company
The pastry shop Ola la founded in October 2011 in Skopje and its located in the one and only
GTC mall in the centre of the city. At the moment their key advantage is that they only use superb materials and there are no artificial ingredients in their products, whereas the also prefer baking and make their products in front of the eyes the customer.
2. Analysis

5 Porters forces


Threat of new entrants
As in every business, also for Ola la, there is threat of new competitors entering the market.
Even though they present themselves as the only company which at the moment is using superb ingredients in the preparation of their products, on market level there are more than
10 other cake shops that I can think of instantly, and the nuber keeps growing.



Threat of substitute products or services
Ola la is known to be expensive for the average Macedonian customer, which increases the risk for using substitute products.



Bargaining power of customers (buyers)
Maybe customers have the power to bargain, however though the prices for the products are official and therefore standard.



Bargaining power of suppliers
Ola la my face little problem with the inconsistency of quality of certain products due to resources used i.e. running out of certain ingredient for some of its product, due to import inconsistency. 

Intensity of competitive rivalry
Most of the pastry shops in Macedonia are promoting their self over social medias or other form of web markting, therefore rivalry is possible because other pastry shops offer salty and sweet products, whereas Ola la offers limited salty products.

3

PEST
As in every business even for Ola la if there are major increase in taxes, labor

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