Passive Smoking
Building Image
Assessment 2
Submitted by: Wilmar Macalino and Mazzen Dip
Introduction
This report will explore the importance of corporate image. To begin with, this essay will explain what corporate image is, and explore the benefits of a positive corporate image. After that, there will be a discussion on how to build a positive corporate image. From this discussion, it will be seen that the most important aspects of corporate image relate not only to how a company wants people to perceive it, but to the way a company behaves and whether it is viewed as socially responsible in the eyes of the community.
A leader requires unique qualities that definitely cannot be acquired overnight. Leadership skills is a process that demands a great amount of hours, experience and self-motivation. A good definition of leadership is that a leader is the one responsible in carving a way to achieve a common goal. This essay will argue that leaders are definitely made and not born.However, some say that a leader is born with all the are definitely made and not born.However, some say that a leader is born with all the attributes necessary in becoming a master in the field of leadership. Although this may be true, still there is no scientific proof that will support this statement. Furthermore, standard of education, superb skills, and an infectious optimism play an integral role in producing a great leader.
What is Corporate Image
Corporate image has been described as the configuration of perceptions in people’s minds that represent a company and what it stands for (Vanhamme, Lindgreen, Reast & Popering 2012). Traditionally, corporate images took the form of logos, symbols, advertising messages and slogans (Kleyn, Abratt, Chip & Goldman 2012). However, more recently, the idea of corporate image has come to incorporate a more wholistic picture of the way corporations present themselves in the eyes of relevant stakeholder groups which includes investors,
Assessment 2
Submitted by: Wilmar Macalino and Mazzen Dip
Introduction
This report will explore the importance of corporate image. To begin with, this essay will explain what corporate image is, and explore the benefits of a positive corporate image. After that, there will be a discussion on how to build a positive corporate image. From this discussion, it will be seen that the most important aspects of corporate image relate not only to how a company wants people to perceive it, but to the way a company behaves and whether it is viewed as socially responsible in the eyes of the community.
A leader requires unique qualities that definitely cannot be acquired overnight. Leadership skills is a process that demands a great amount of hours, experience and self-motivation. A good definition of leadership is that a leader is the one responsible in carving a way to achieve a common goal. This essay will argue that leaders are definitely made and not born.However, some say that a leader is born with all the are definitely made and not born.However, some say that a leader is born with all the attributes necessary in becoming a master in the field of leadership. Although this may be true, still there is no scientific proof that will support this statement. Furthermore, standard of education, superb skills, and an infectious optimism play an integral role in producing a great leader.
What is Corporate Image
Corporate image has been described as the configuration of perceptions in people’s minds that represent a company and what it stands for (Vanhamme, Lindgreen, Reast & Popering 2012). Traditionally, corporate images took the form of logos, symbols, advertising messages and slogans (Kleyn, Abratt, Chip & Goldman 2012). However, more recently, the idea of corporate image has come to incorporate a more wholistic picture of the way corporations present themselves in the eyes of relevant stakeholder groups which includes investors,
References: Cohen, A. (1992) Antecedents of organizational commitment across occupational groups: A meta-analysis. Journal of Organizational Behavior, Vol. 13, 539-558 Kleyn, N., Abratt R., Chip, K Vanhamme, J., Lindgreen, A., Reast, J. and Popering, N. (2012) To Do Well by Doing Good: Improving Corporate Image through Cause-Related Marketing Journal of Business Ethics, Vol Foote, D. (2001). Don’t kid yourself: Leaders are made not born Camercor, A. (2006). Leader made, not born. GPS World Henrikson, M. (2006). On leadership. Great leaders are made, not born: conclusion of a four part series Henrikson, M. (2006). On leadership. Great leaders are made, not born. AWHONN lifelines, 10 (2), 155-159.