Passion Paper Simon Sinek

Topics: Advertising, Advertising agency, Out-of-home advertising Pages: 7 (2476 words) Published: December 15, 2012

History of advertisement3
Advertisement in our lives nowadays4
Simon Sinek5
The golden circle6

My passion paper will be about advertisement in general and about Simon Sinek and his Golden Circle. I choose this topic because I really get inspired by people like Sinek and I love to work in the world of advertisement when I am graduate from my study, Small Business & Retail Management.

History of advertisement
About 3,000 years ago a papyrus (writing paper made from the pith of papyrus plant) was discovered at Thebes, an ancient city in Egypt, on the Nile River. It offered a reward for the capture of a runaway slave - a person who was owned by another person and had no freedom at all. It was really an advertisement bringing to public notice about the disappearance of a slave. It is believed to be the first and the oldest advertisement in the world. When man started trade in the olden days, the methods he had adopted to make known his products to the ordinary people were very few. One was the town 'crier'. He used to go around the streets shouting about the products which were available for sale. This method also used to pass on some information to the people in general. Later on, walls were used as base for written advertisements. They conveyed information about the products and attracted the attention of the passers-by. Then came 'posters', large paper advertisements put up in a public place. Historians who make a careful study to find out new facts have discovered in some ruins of ancient Egypt, posters in the form of wall paintings. But the motive is the same - inviting the attention of the public or making them does something. Definition

So this is how advertisement has been started 3000 years ago. During this years a lot has changed. Nowadays the definition of advertisement is very broad. For example, when I looked on the internet a lot of different definitions can be found.

Paid, non-personal, public communication about causes, goods and services, ideas, organizations, people, and places, through means such as direct mail, telephone, print, radio, television, and internet. An integral part of marketing, advertisements are public notices designed to inform and motivate. Their objective is to change the thinking pattern (or buying behavior) of the recipient, so that he or she is persuaded to take the action desired by the advertiser. When aired on radio or television, an advertisement is called a commercial. According to the Canadian-US advertising pioneer, John E. Kennedy (1864-1928), an advertisement is "salesmanship in print."

Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. In Latin, ad vertere means “to turn the mind toward.” The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages.

Advertising is bringing a product (or service) to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc.

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