Passion is Adventure
Passion is Adventure
There is darkness, black with a hint of teal surrounding a giant grainy, white stone-like pointe shoe. A small ballerina in a purple leotard and a white tutu is shown in the spotlight. Hanging from the small bow towards the top of the pointe shoe, she is looking up at the words "Your passion is a real adventure." This is an ad created by a dance school in Italy called “Accademia Teatro Alla Scala," that conveys a message to convince you to follow your passion by signing up for dance courses at their studio.
When viewing this ad, the first thing to stand out is the girl in the spotlight. The colors around her are dark and plain, in stark contrast to her bright purple leotard and snow white tutu. The leotard adds that pop of color, drawing the attention directly to the center of the ad. The background is dark to show that nothing else is important and focuses on what is in color. Even the pointe shoe is not traditionally pink. Instead, the stone look of the shoe makes it statuesque, belonging more to the background than the dancer. It looks like the background is frozen in time while the ballerina is in focus. There are shadows on the inside and outside of the shoe, but not on the top. As the ballerina is the center of attention, the top of the shoe is also important, because it represents her goal. The contrast in colors, the shadows, and the spotlight keeps the focus on the girl and her goal.
What is the purpose of the giant pointe shoe? Do the shoes make a ballerina's dreams come true, or is it the girl wearing them that makes the dreams come true? Many girls dream of being that graceful and beautiful ballerina, but don't have the right shoes to do it. However, it isn't the shoes that make the dance happen, rather it is the one wearing them. Just like the ballerina in the pointe shoes, you are the one wearing your shoes and you can go wherever you want to go. Sometimes it is scary to be in control and is easier to get someone or something
There is darkness, black with a hint of teal surrounding a giant grainy, white stone-like pointe shoe. A small ballerina in a purple leotard and a white tutu is shown in the spotlight. Hanging from the small bow towards the top of the pointe shoe, she is looking up at the words "Your passion is a real adventure." This is an ad created by a dance school in Italy called “Accademia Teatro Alla Scala," that conveys a message to convince you to follow your passion by signing up for dance courses at their studio.
When viewing this ad, the first thing to stand out is the girl in the spotlight. The colors around her are dark and plain, in stark contrast to her bright purple leotard and snow white tutu. The leotard adds that pop of color, drawing the attention directly to the center of the ad. The background is dark to show that nothing else is important and focuses on what is in color. Even the pointe shoe is not traditionally pink. Instead, the stone look of the shoe makes it statuesque, belonging more to the background than the dancer. It looks like the background is frozen in time while the ballerina is in focus. There are shadows on the inside and outside of the shoe, but not on the top. As the ballerina is the center of attention, the top of the shoe is also important, because it represents her goal. The contrast in colors, the shadows, and the spotlight keeps the focus on the girl and her goal.
What is the purpose of the giant pointe shoe? Do the shoes make a ballerina's dreams come true, or is it the girl wearing them that makes the dreams come true? Many girls dream of being that graceful and beautiful ballerina, but don't have the right shoes to do it. However, it isn't the shoes that make the dance happen, rather it is the one wearing them. Just like the ballerina in the pointe shoes, you are the one wearing your shoes and you can go wherever you want to go. Sometimes it is scary to be in control and is easier to get someone or something