Topics: Parle-G, Brand, Parle Agro Pages: 9 (2604 words) Published: November 19, 2009
Parle Agro
From Wikipedia, the free encyclopedia
Jump to: navigation, search
This article needs references that appear in reliable third-party publications. Primary sources or sources affiliated with the subject are generally not sufficient for a Wikipedia article. Please add more appropriate citations from reliable sources. (July 2007)

'Parle Products Pvt Ltd based in Mumbai, India has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G[1], and a host of other very popular brands. Its reach spans even to the remotest villages of India. Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971[2]. With a 40% share of the total biscuit market and a 15% share of the total confectionery market in India[3][4], Parle has grown to become a multi-million dollar company.

Parle Agro is a food and beverage company based in Mumbai, India.

Contents [hide]
1 Brands
2 See also
3 References
4 External links

[edit] Brands

Frooti (Mango drink)
Appy and Appy Fizz (Apple flavoured drink)
LMN (Lemon flavored drink)
Bailley (Packaged drinking water)
Saint Juice (Fruit juices)
Grappo Fizz (Grape flavoured drink)
Biscuit & Snacks:

Parle-G (Largest selling biscuit in the world.)
Hide & Seek
Hide & Seek Milano
Musst Bites
Digestive Marie
Parle Marie
Milk Shakti
Musst Chips
Musst Stix
Hippo (baked wheat snack)
Monaco Smart Chips

Poppins (Sugar based candies in various fruit flavours.)
Melody (Chocolate candy)
Xhale (Mint)
Mango Bite
Kaccha Mango Bite
Kismi Toffee
Orange Candy
[edit] See also

Parle-G or Parle Glucose biscuits, manufactured by Parle Agro, are one of the most popular confectionary biscuits in India. Parle-G is one of the oldest brand names in India and is the largest selling brand of biscuits in India. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a young girl, Sonam (calgary) covering the front. Many counterfeit companies have attempted to recreate and sell lower quality products of similar names and virtually identical package design.

The company's slogan is popular among the Indian consumer population, reading G means Genius. The name, "Parle-G", is derived from the name of the Indian rail station, Vile Parle, where the Parle Agro production factory is based.

This biscuit is the one of the most popular biscuits and is primarily eaten as a tea-time snack.

"Parle-G" boasts of being the largest selling biscuit in the world[1]. It enjoys 70% market share in India in the glucose biscuit category followed by Britannia Tiger (17-18%) and ITC's sunfeast (8-9%)[2]. The brand is estimated to be worth over Rs 2,000 crore (Rs 20 billion), and contributes more than 50 per cent of the company's turnover (Parle Products is an unlisted company and its executives are not comfortable disclosing exact numbers). Last fiscal, Parle had sales of Rs 3,500 crore (Rs 35 billion).

[edit] History
In 1929 a small company by the name of Parle Products emerged in India, while under British rule. A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees. A decade later it was upgraded to manufacture biscuits as well. Since then, the Parle name has grown in all directions, won international fame and has been selling its products all over India and abroad. Apart from the factories in Mumbai and Bangalore, Parle also has factories in Bahadurgarh in Haryana, Ahmedabad in Gujarat and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has 9 manufacturing units and 53 manufacturing units on contract.It is also having a special taste which cannot be made by...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Parle Agro Pvt Ltd Essay
  • Parle Essay
  • Essay on Industrial Visit on Parle
  • Parle G Essay
  • Essay about Parle Case Study
  • Parle G Production Layout Essay
  • product life cycle of parle g Essay
  • Production Process of Parle-G Biscuit Research Paper

Become a StudyMode Member

Sign Up - It's Free