PARKnSHOPnMarketing strategies
Marketing strategies – 5P
1. Products
PARKnSHOP provides over forty thousand products such as beverage, wines, grocery, snacks, confectionery, fresh food, chilled food, frozen food, personal care. PARKnSHOP are selling almost everything what you can name and even have wet market in the superstores. PARKnSHOP also provide seasonal products. For examples customers may find some Halloween related products in PARKnSHOP in October. Nowadays, people have a new definition of food quality. Customers are asking for more than just fresh. They seek for healthy and food safety. Therefore, organic food is joining PARKnSHOP’s product list. In addition, some products are exclusively available in Parknshop .Tai Hing canned Hong Kong-styled tea milk is the one of the examples. “Select” or “BestBuy” are parts of the brands owned by PARKnSHOP. Compare with other brands, these products using the lower prices to attract customers. For example, Mainland Tasty Cheddar Cheese is asking $49.5 for 250g while PARKnSHOP’s owned brand is asking $32.9 for the same weight. "Product" includes service. For convenient customers, PARKnSHOP also provide online shopping and Door to door delivery service. Parknshop launched the "Fresh Check" by professional food safety and inspection commissioner "Guaranteed Fresh" products.
2. Price
PARKnSHOP is a successful chain superstore in Hong Kong. It stands on the top of chain superstore in Hong Kong and it abreast with competitor such as Wellcome. Base on the Hong Kong’s economy, PARKnSHOP will check and adjust the price regularly whatever Hong Kong suffered from inflation. Facing the competition, the prices will set it lower than others superstores or same to others. PARKnSHOP have been promise public that it will offer the economic price to customers in anyway. PARKnSHOP provide case offers to attract customers. Customers can enjoy savings with over 500 multi-buy offers. This way can let the customers buy a big numbers same product in the lower
1. Products
PARKnSHOP provides over forty thousand products such as beverage, wines, grocery, snacks, confectionery, fresh food, chilled food, frozen food, personal care. PARKnSHOP are selling almost everything what you can name and even have wet market in the superstores. PARKnSHOP also provide seasonal products. For examples customers may find some Halloween related products in PARKnSHOP in October. Nowadays, people have a new definition of food quality. Customers are asking for more than just fresh. They seek for healthy and food safety. Therefore, organic food is joining PARKnSHOP’s product list. In addition, some products are exclusively available in Parknshop .Tai Hing canned Hong Kong-styled tea milk is the one of the examples. “Select” or “BestBuy” are parts of the brands owned by PARKnSHOP. Compare with other brands, these products using the lower prices to attract customers. For example, Mainland Tasty Cheddar Cheese is asking $49.5 for 250g while PARKnSHOP’s owned brand is asking $32.9 for the same weight. "Product" includes service. For convenient customers, PARKnSHOP also provide online shopping and Door to door delivery service. Parknshop launched the "Fresh Check" by professional food safety and inspection commissioner "Guaranteed Fresh" products.
2. Price
PARKnSHOP is a successful chain superstore in Hong Kong. It stands on the top of chain superstore in Hong Kong and it abreast with competitor such as Wellcome. Base on the Hong Kong’s economy, PARKnSHOP will check and adjust the price regularly whatever Hong Kong suffered from inflation. Facing the competition, the prices will set it lower than others superstores or same to others. PARKnSHOP have been promise public that it will offer the economic price to customers in anyway. PARKnSHOP provide case offers to attract customers. Customers can enjoy savings with over 500 multi-buy offers. This way can let the customers buy a big numbers same product in the lower