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Parents Magazine: A Review

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Parents Magazine: A Review
Assignment #2- Reviewing Parents Magazine
Casandra Clark
Practice Across People and Cultures
Donna Gordon
Thursday, November 24, 2011

Magazine Analysis: In the 21st Century there are many ways of marketing, promoting an idea, opinion, or product. Commercials, events, workshops, and the internet are ways that information can be obtained by consumers, and it also gives people opportunities to be enlightened or object to other person’s views or ideas. In addition, magazines are a useful tool for an individual to gain insight on different topics from one product and explore opinions from many reliable individuals. This essay will explore three magazines all from the same publisher; Parents Magazine. The target audience for these magazines are designed around parents and parents to be, and also their child(s) development. We will explore what messages these magazines are conveying in regards to gender, sexuality, and life roles. In addition, how these messages may influence the development of children, youth and young adults within society. Common themes as well as one theme contained in all three magazines are explored, and discussing how these messages as a helping professional may impact the workplace in a positive and/or negative fashion. There is lots of information and ideas from a magazine such as Parents. Meal planning, behaviour modelling/correcting articles, bonding ideas and crafts ideas as well as ads that promote anything from beauty products, to sugary snacks are just some of the highlights you will find in a magazine such as the three that will be used for this essay. There are positive messages as well as mixed messages as to what the publisher is trying to convey to their audience. First let’s explore the most common theme that was found on all three front covers of Parents magazine. Controlling a child’s worst behaviour, 3 Golden Rules for Great Behaviour and No more Toddler Power Struggles were headlines found on the



References: Is bedtime a nightmare? We can help! (2010). Parents Magazine. September. 85th Anniversary (2011). Parents Magazine. October Simply your life! Tips from moms of multiples (2011). Parents Magazine. June.

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