Student Name: ___Jean-Simon Gagnon 1481305_
Champlain Regional College
Business in the Economic Context– 383-331
Date Due: To be handed in Thursday, February 19, 2014 at the beginning of class Value: 5%
Instructions: Please answer all the following questions pertaining to the class video case study using your knowledge, text book and critical thinking.
Barry Schwartz: The Paradox of Choice
1) According to Barry, what two negative effects occur from having too many choices? Please briefly explain in your own words. (3 marks)
During the video, Barry says that if someone has too many choices it will bring two negative effects. The first one, he calls it paradoxically. He explains that paradoxically means if we have too many choices, it will create a paralysis instead of a liberation.So,when there is a little amount or just one choice for an item that you need or want to have, it will be easier to choice.There is another side of that and it’s that it becomes too difficult to chose an item when you have a lot of them in front of you. You will start to question yourself to know which one is the best?Which one is the lowest?You will think about the quality, the shape…etc. You will think about caracteristics of the item. You will think too much and become lost in your mind.So, you will just don’t buy it or report it for a next time.Also, there is another negative effect on having too much choices. Secondly, even if we are able to pass over the paradoxically and make a choice, we finish to be less satified by the final result of the choice that we would be with less options that we have to chose. The first reason is that if we chose something that we think that is perfect, but isn’t, we will imediately think that another product will be perfect instead of it. So, this process creates a regret in your head that decrease the satisaftion that we have about the...
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