Papers
I. Executive Summary
The aim of Gatorade is really to target people who are active in sports and are engaged in physical activities. With this aim, Gatorade makes use of sports celebrities as endorsers in their advertisements, as they market their products online and offline. Moreover, these marketing strategies are used to ensure that the messages of their products are delivered in these advertisements.
As Gatorade began the sports drink industry, the company is given a certain edge to its competitors as seen by its large market dominance. Giving its consumers a clear description of what their products can truly offer, Gatorade continues to be a renowned product that overpowers its competitors. In its attempts to expand its market dominance, the company creates new flavors so that consumers will be more enticed to purchase their products. Not only would these new flavors drive its consumers to wait for Gatorade’s new products, but it will also be able to gain new markets as it caters to the taste preferences of a more diverse group of people. Similarly, sports that have recently captured people’s interests may be used by Gatorade to introduce its new products. With this, a larger impact may be made to this sports drink in order to enhance enthusiasm to its consumers, and a wider audience will be targeted.
A short-term goal that may be conducted by Gatorade is the promotion of specific flavors that the consumers liked best. Since numerous flavors have been made, the company may conduct studies that would tell them which flavors have been favored the most. With this, Gatorade will be able to be more efficient, as it can focus on the specific flavors that gave an impact to its target segments. Along with this, the company may also mix vitamins and other elements that would entice the consumers. This will cause those active in sports to find more reason to give loyalty to Gatorade, as the products would offer them health benefits and energy.
As a
The aim of Gatorade is really to target people who are active in sports and are engaged in physical activities. With this aim, Gatorade makes use of sports celebrities as endorsers in their advertisements, as they market their products online and offline. Moreover, these marketing strategies are used to ensure that the messages of their products are delivered in these advertisements.
As Gatorade began the sports drink industry, the company is given a certain edge to its competitors as seen by its large market dominance. Giving its consumers a clear description of what their products can truly offer, Gatorade continues to be a renowned product that overpowers its competitors. In its attempts to expand its market dominance, the company creates new flavors so that consumers will be more enticed to purchase their products. Not only would these new flavors drive its consumers to wait for Gatorade’s new products, but it will also be able to gain new markets as it caters to the taste preferences of a more diverse group of people. Similarly, sports that have recently captured people’s interests may be used by Gatorade to introduce its new products. With this, a larger impact may be made to this sports drink in order to enhance enthusiasm to its consumers, and a wider audience will be targeted.
A short-term goal that may be conducted by Gatorade is the promotion of specific flavors that the consumers liked best. Since numerous flavors have been made, the company may conduct studies that would tell them which flavors have been favored the most. With this, Gatorade will be able to be more efficient, as it can focus on the specific flavors that gave an impact to its target segments. Along with this, the company may also mix vitamins and other elements that would entice the consumers. This will cause those active in sports to find more reason to give loyalty to Gatorade, as the products would offer them health benefits and energy.
As a