Paper on Survey on Mobile Operators in Bangladesh

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FACTORS AFFECTING USERS CHOICE OF MOBILE PHONE OPERATOR: A STUDY ON BANGLADESH PERSPECTIVE

ABSTARCT

Mobile phone markets are one of the most turbulent market environments today due to increased competition and change. Thus it is of growing concern to look at consumer buying decision process and cast light on the factors that finally determine consumer choices between different mobile operators. On this basis, this report deals with consumers' choice criteria in mobile operators markets by studying factors that influence intention to acquire new mobile phone in one hand and factors that influence on mobile phone change on the other.

1.0 INTRODUCTION

Although mobile phones have become a fundamental part of personal communication across the globe during the past ten years, consumer research has devoted little specific attention to motives and choice underlying the mobile phone buying decision process. There are numerous complex factors that need to be taken into account when exploring mobile phone buying decision process, including both macro and microeconomic conditions that affect the evolution of mobile phone market in general and individual consumer's motives and decision making in particular. Moreover it is important to distinguish between buying behavior to the choice between different mobile phone operators and change aspects referring to reasons that affect change.

1.1 Background

Mobile phone has become a part and parcel of our daily belonging.

1.2 Objective

The broad objective of the report is to study the mobile phone users in Bangladesh and assessing its market implication. I have divided the broad objective into the following specific objective:
• To determine the reasons for using a specific operators mobile phone.
• To determine the market segmentation of mobile users among mobile operators
• To asses the marketing implications of usage of mobile phone.

1.3 Scope

The study is limited to the users of Dhaka metropolitan

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