Paper
General Environment Analysis (Choose 4 out of 6) (Total 700 - 800 words)
2.1.1 Economical Factor
2.1.2 Environmental Factor
2.1.3 Legal Factor
2.1.4 Social Factor
2.2 Competitive Environment Analysis (Porter’s Five Forces)
Include a theoretical discussion on the usefulness of this model. Thereafter, briefly describe and apply each of the five elements in this model. (Total 500 - 600 words)
2.2.1 Threat of New Entrants
2.2.2 Bargaining Power of Suppliers
2.2.3 Bargaining Power of Buyers
2.2.4 Threat of Substitutes
Title
Shangri-La Group
1. Introduction
Shangri-La introduced its first deluxe hotel in Singapore, inspired by the legendary land featured in James Hilton’s 1993 novel, Lost Horizon, Shangri-La, whose hotels are renowned worldwide for its tranquility and service.
Today, the Asia Pacific’s leading luxury hotel group is led by Hong Kong based Shangri-La
Hotel and Resorts with 83 hotels and resorts, the Shangri-La group has an inventory over 34,000 rooms and several new hotels are being develop in different parts all over the world
• General Statement and Scope of the essay (50 words)
• Brief background and history of company (100 words)
Title
Shangri-La Group
1. Introduction
Shangri-La introduced its first deluxe hotel in Singapore, inspired by the legendary land featured in James Hilton’s 1993 novel, Lost Horizon, Shangri-La, whose hotels are renowned worldwide for its tranquility and service.
Today, the Asia Pacific’s leading luxury hotel group is led by Hong Kong based Shangri-La
Hotel and Resorts with 83 hotels and resorts, the Shangri-La group has an inventory over 34,000 rooms and several new hotels are being develop in different parts all over the world
• General Statement and Scope of the essay (50 words)
• Brief background and history of company (100 words)
Title
Shangri-La Group
1. Introduction
Shangri-La introduced its first deluxe hotel in Singapore, inspired by the legendary land featured in
2.1.1 Economical Factor
2.1.2 Environmental Factor
2.1.3 Legal Factor
2.1.4 Social Factor
2.2 Competitive Environment Analysis (Porter’s Five Forces)
Include a theoretical discussion on the usefulness of this model. Thereafter, briefly describe and apply each of the five elements in this model. (Total 500 - 600 words)
2.2.1 Threat of New Entrants
2.2.2 Bargaining Power of Suppliers
2.2.3 Bargaining Power of Buyers
2.2.4 Threat of Substitutes
Title
Shangri-La Group
1. Introduction
Shangri-La introduced its first deluxe hotel in Singapore, inspired by the legendary land featured in James Hilton’s 1993 novel, Lost Horizon, Shangri-La, whose hotels are renowned worldwide for its tranquility and service.
Today, the Asia Pacific’s leading luxury hotel group is led by Hong Kong based Shangri-La
Hotel and Resorts with 83 hotels and resorts, the Shangri-La group has an inventory over 34,000 rooms and several new hotels are being develop in different parts all over the world
• General Statement and Scope of the essay (50 words)
• Brief background and history of company (100 words)
Title
Shangri-La Group
1. Introduction
Shangri-La introduced its first deluxe hotel in Singapore, inspired by the legendary land featured in James Hilton’s 1993 novel, Lost Horizon, Shangri-La, whose hotels are renowned worldwide for its tranquility and service.
Today, the Asia Pacific’s leading luxury hotel group is led by Hong Kong based Shangri-La
Hotel and Resorts with 83 hotels and resorts, the Shangri-La group has an inventory over 34,000 rooms and several new hotels are being develop in different parts all over the world
• General Statement and Scope of the essay (50 words)
• Brief background and history of company (100 words)
Title
Shangri-La Group
1. Introduction
Shangri-La introduced its first deluxe hotel in Singapore, inspired by the legendary land featured in