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• Recommend the position in the market o The current market area that business will be in is Austin, Texas which Bradley Stonefield has an up and coming limousine business. Of course we do want success for the business but we have to figure out the market position that is unique to your business. The services that will be offered is similar to some limousine businesses but different because we are going to be comparable to other limousine services in the Austin, Texas area. The pricing will be affordable, the quality will be awesome because we will provide great customer service and support. All customers will have great treatment and all workers will be courteous and helpful at all times. Having 25 employees working for the company will make sure that our customer service will strive for greatness which customer services is the position in the market for the limousine company.
• Conclusion o Compensation and benefit strategies are important for a company that is starting up and helping with the operations of the company. Bradley Stonefield has an up and coming limousine service business that has to make sure that the compensation and benefits are in place when hiring employees. In our recommendation to Bradley Stonefield, we have made sure to conduct a market evaluation by researching what companies in the relevant market are, recommending a compensation structure and also the position in the market. Having all of this in place has helped to create a total compensation and benefits strategy for the company and to use the performance of the incentives and merit pay to recognize and engage with the employees. Bradley’s limousine company will be a great company that will provide great customer service to the customers at all times.