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Satisfactory Essays
Change information on cover page as needed for each project submitted (erase instructions)
UNIT 3 INDIVIDUAL PROJECT
BUSN105 – Introduction to Business by First Name Middle Initial. Last Name
AIU Online
Date
Abstract
This is where you start to write your abstract... Erase all paper instructions. The abstract should be between 120 and 250 words, one block paragraph & describes what you are discussing in the paper. Rewording the assignment questions is a good way to tell what will be discussed. It is not the introduction that is included in the body of the paper.

UNIT 3 IP
Introduction
This is where you start the body of your paper by introducing what will be discussed in the paper – erase instructions
Product of Choice This is where you describe the tangible product that you will be discussing in this IP. Use an actual product not a group of products, for example, if discussing a cell phone, use a specific phone & provider (Apple iPhone sold through AT&T) to compare to other styles and/or providers. Erase instructions.
Price
This is where you discuss the characteristics and importance of the pricing strategies for the product remembering to cite the sources of where your paraphrased information originated such as (Editorial Board, 2011).
Product
This is where you discuss the characteristics and importance of the product compared to similar products in the marketplace.
Place
This is where you discuss the characteristics and importance of placing the product to reach the correct demographics and target markets.
Promotion
This is where you discuss the characteristics and importance of the promotional strategies used for the product.
Conclusion
Discuss why each of the 4-P decisions would be important when marketing your selected product.
References

Only list references that are cited in your document, if you did not cite any references then you need to go back in your paper and cite where you received your information – see



References: Only list references that are cited in your document, if you did not cite any references then you need to go back in your paper and cite where you received your information – see sample APA paper provided in emails from day one of class also located in the class extras if you’ve been added to class after. This is called a hanging indent and should be seen in all references longer than one line. Reference list is fully alphabetical. Erase this paragraph. Editorial Board (2011). Introduction to Business. [Online Version]. Retrieved From AIU Online Virtual Campus. Introduction to Business: BUSN105-1401A:01 website.

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